Innovative snack category leader, Wetzel’s Pretzels (Wetzel’s), announced that it has launched a military veteran’s franchise program. Titled From Force to Franchise, the initiative is a way for Wetzel’s to say
thank you to military veterans for their service to our nation, while also providing a platform for veterans to advance their personal and professional goals. “We have so much gratitude for what veterans have done for our country and for several months we’ve been working on a thoughtful program to enable veterans to pursue business ownership. A key to the program’s development has been the involvement of military veterans already in our company,” said Jennifer Schuler, CEO at Wetzel’s Pretzels.
For qualified veterans, From Force to Franchise provides a discount of $10,000 on the initial Wetzel’s franchise fee for traditional mall and shopping center locations. In addition to the discount on opening in traditional locations, Wetzel’s is providing veterans a discount of $5,000 on the initial franchise fee for non-traditional locations with an initial franchise fee between $15,000 and $20,000.
For more information about the Wetzel’s veteran incentive, visit https://www.wetzelsfranchising.com/veterans-firstresponders