Web.com for Enterprise to Shine a Light on Hot New Franchises

Allie Mallad (seated on left) joins co-panelists in a discussion on

“Franchise and the Technology Revolution” at Web.com

for Enterprise’s 6th annual Customer Insights Summit.

Web.com recently announced an exclusive digital marketing partnership between Web.com for Enterprise, its division focused on franchise businesses, and three innovative and rapidly expanding health and wellness franchise concepts centered on the game-changing consumer benefits of infrared heat.

Red Effect Infrared Fitness, Massage Green Spa and Stretch Smart Infrared Therapy have partnered with Web.com for Enterprise to provide digital marketing services. In addition to benefiting from enterprise-level strategic solutions, their growing number of locations will have the flexibility to pick from services such as lead-converting microsites, paid search campaigns and social media advertising.

“Our new partnership with Web.com for Enterprise is going to enhance our aggressive franchise development plans both nationally and globally, and we are very excited to be engaged with the Web.com team,” said Founder and CEO Allie T. Mallad. “We truly believe that new relationships like this one with Web.com will create success, and success will always create more relationships for our franchisees and customers.”

Recognized as an Ernst & Young Entrepreneur of the Year award winner, Mallad has amassed numerous prestigious industry awards and was named one of the Top 50 Franchisees in the U.S. by Nation’s Restaurant News Magazine.

“Web.com for Enterprise has both the experience and the flexibility to help these franchise concepts attract new customers and fulfill their potential for growth,” said Denise Lynch, executive vice president of Web.com for Enterprise. “Our team is going to provide best-in-class digital marketing support so that the franchisees can focus on what’s most important – their customers.”

For more information, visit www.web.com/for-enterprise.

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