Chick-fil-A, Krispy Kreme, Hooters and Other Clever Franchisors are Thinking Outside the Chocolate Box for Valentine’s Day
Americans celebrate Valentine’s Day every February to show their significant others, friends, and family members some love and appreciation. With Valentine’s Day spending expected to reach $25.9 billion, franchise brands can benefit from getting creative with offerings beyond the standard chocolate and flowers combo. Chick-fil-A, Krispy Kreme, Hooters, and other clever franchisors are celebrating Valentine’s Day 2023 in some very unique ways. Here’s a look at this year’s franchise deals, products, and promotions for Valentine’s Day.
Valentine’s Day Franchise Deals, Products and Promotions
Just in time for Valentine’s Day, participating Chick-fil-A locations are offering Heart-Shaped Trays. These can include 30 Chick-fil-A Nuggets, 10 Chick-n-Minis, 6 Chocolate Chunk Cookies, or 12 Chocolate Fudge Brownie halves. This offer will last until Feb. 25 or while supplies last, according to a press release.
Through Feb. 14, customers can enjoy Krispy Kreme’s “Choc-Full-of-Love” box of donuts. These boxes include the Hershey’s I Pick You, a donut dipped in chocolate icing and topped with buttercream and icing rose; the Hershey’s Double Chocolate Kiss is covered with milk chocolate kisses; the Hershey’s Strawberry Dream donut is decorated with red icing and white chocolate chips and covered with sprinkles; and the Hershey’s Chocolate Chip Caramel Kreme is filled with cream and topped with caramel icing, chocolate drizzles, and sprinkles. These “Choc-Full-of-Love” boxes include two donuts of each new flavor and four glazed donuts. They are available for pick up or delivery.
The creative marketers at Hooters know that Valentine’s Day isn’t a happy occasion for everyone. If you’re craving wings and are looking for an excuse to shred, burn, or bury a photo of your ex, Hooters is your place. Guests who destroy a photo of their ex at a Hooters location on Valentine’s Day 2023 get 10 free wings with a purchase of 10 wings of the same style. Customers who virtually shred a photo at Hooters’ #ShredYourEx site receive a coupon.
Edible creates treats that wow lucky sweethearts on Valentine’s Day and all year long. Its Valentine’s Day Fruit Bouquet includes heart-shaped pineapples and chocolate-covered strawberries with sprinkles. New products include the Valentine’s Day Collector’s Box and Premium Valentine’s Day Cookies. Edible also introduced the Valentine’s Day Berry Bouquet, which features chocolate-dipped strawberries in a mug and sprinkles. Through Feb. 10, customers also get 30% off select items for delivery and pick up.
Through Feb. 14, guests can enjoy Duck Donuts’ Love Assortment. These include chocolate icing with raspberry drizzle, vanilla icing with love sprinkles and a candied rose, and strawberry icing with mini chocolate chips.
For every order made at California Tortilla on Valentine’s Day, customers get free Love Chips and sweet cream as well as a coupon for a free taco to give or use on the next visit. The chips are sprinkled with cinnamon sugar and served with sweet cream. The offer is valid while supplies last and doesn’t apply to airport locations.
Perkins just made Valentine’s Day even sweeter. E-club members will receive two free slices of pie for every two meals purchased on Feb. 14.
Who says you can’t go to a fast-food restaurant on Valentine’s Day? Not White Castle. On Feb. 14, White Castle is transforming into “Love Castle” at participating locations to give guests the full Valentine’s Day experience. There will be servers, holiday decor, and guests will have to make a reservation. The corporate-run brand also has Valentine’s Day merchandise available including “Love Castle” shirts, a robe and sunglasses.
For those looking for more than just flowers and chocolate this Valentine’s Day 2023, Build-A-Bear has got you covered. Give that special someone the new jumbo pink frog or the fan-favorite wild hearts monkey. To add that extra Valentine’s Day flavor, guests can add a heart-shaped headband or red rose bouquet wristie accessory and a Valentine’s graphic tee to a custom made stuffed animal.
Potbelly is getting on the Valentine’s Day bandwagon by giving its perks members a free cookie with the purchase of an entrée on Feb. 14. The new Red Velvet cookie will be available while supplies last.
On Valentine’s Day 2023, Vitality Bowls is offering a BOGO 50% off deal on all medium and large açaí bowls. The deal is valid at all locations. To redeem this offer, guests have to sign up for the Vitality Bowls loyalty program.
Only on Feb. 14, Kolache Factory is offering a BOGO free deal on any kolache except Polish varieties and specialty items. To redeem it, guests must present the cashier the deal from any social media site. This offer is valid in-store or curbside while supplies last.
To celebrate date night or Galentine’s Day, Applebee’s brought back its $6 Smoocho Mucho Sips. Guests can enjoy the Tipsy Cupid, made with Tito’s Handmade Vodka, strawberry, premium lemon sour and lemonade garnished with gummi red lips. They can also enjoy the Date Night Daiquiri, which is a Strawberry Mango Daiquiri made with Bacardi Superior.
Dunkin’ is celebrating Valentine’s Day with new tumblers and food items including the Heart Shaped Brownie Batter Donut and Cupid’s Choice Donut. Also on Dunkin’s Valentine’s Day 2023 menu is the Coca Mocha Signature Latte and Strawberry Dragonfruit Dunkin’ Refresher.
For Valentine’s Day 2023, Dairy Queen released its new Valentine’s Day Truffle Blizzard. This creation includes truffles filled with peanut butter, fudge, and caramel and is blended with soft serve and chocolate topping. The ice cream franchise also released a heart-shaped ice cream cake called the Triple Truffle Blizzard Cupid Cake.
In honor of Valentine’s Day, Graze Craze released the Indulgence Board. This special charcuterie board includes sliced cucumber, tomatoes, peppered salami, soppressata, brie, and blueberries and raspberries. To finish off the board, desserts like pound cake, yogurt-covered pretzels, dark chocolate bark and brownies are also added.