Franks Formerly Held the Role of VP of Franchise Recruitment
Unleashed Brands, a youth enrichment franchise platform, has appointed James Franks as chief franchise officer. Franks, who served as the company’s vice president of franchise recruiting from 2019 to 2025, returns to Unleashed Brands following a stint leading franchise development at WellBiz Brands. He now spearheads franchise development efforts across the entire Unleashed Brands portfolio, which includes The Little Gym, Sylvan Learning, Snapology, Class 101, Premier Martial Arts, Urban Air and Water Wing Swim School.
“Unleashed Brands combines two things I am deeply passionate about: helping entrepreneurs achieve their dreams of business ownership and making a positive impact on children’s lives,” Franks said. “Having previously spent nearly six years with the organization, I witnessed firsthand the strength of its brands, franchisees and leadership team. The opportunity to return and help drive growth for a company whose mission is helping kids become life-ready is incredibly compelling. “I look forward to helping more new and existing entrepreneurs invest in businesses that make a meaningful difference in their communities. I’m also excited about developing innovative growth strategies that support both franchisee success and long-term brand expansion.”
He said the company’s platform model, which allows brands to share resources and best practices, is one of its greatest advantages. “We have multiple category-leading brands serving families and children at different stages of development. By continuing to leverage shared resources, data, technology, franchisee support systems and cross-brand opportunities, we can create efficiencies that individual brands may not achieve on their own. Sustainable growth also comes from maintaining a relentless focus on franchisee profitability, operational excellence and delivering exceptional experiences for families.”
Michael Browning Jr., CEO and founder of Unleashed Brands, commended Franks for his strong leadership skills. “I’ve known James for years and have seen firsthand the passion, experience and leadership he brings to an organization. He understands our brands, believes in our mission and knows what makes a great franchise partner. As we continue expanding our platform and serving more kids and families, I’m excited to welcome James back and have him lead this next chapter of growth,” Browning said.
In his spare time, Franks enjoys golfing, hosting friends and family, and spending time with his wife, Tiffany, and their three dogs.
