United Franchise Group Forms Starpoint Brands

Starpoint Brands - United Franchise Group

New Consumer Brands Division Will Prioritize Franchisees’ Success

United Franchise Group has created Starpoint Brands, a division made up of the parent company’s business-to-consumer brands: Fully Promoted, Graze Craze, The Great Greek Mediterranean Grill, Network Lead Exchange, Office Evolution, Signarama, Transworld Business Advisors and Venture X. Starpoint Brands will function as a network that helps consumers find the products and services they need from franchisees within the new division. 

In a news release announcing the division on Feb. 2, United Franchise Group CEO Ray Titus explained that Starpoint Brands is a constellation of brands established “to create a recognizable name and help our brands and franchise owners work toward success together. It’s exciting to imagine the powerhouse network this will create for our already very successful brands.” 

Dedicated Support for Each Brand

The Starpoint Brands division has a staff dedicated to support each brand and its franchisees individually. Within this new structure, support teams will focus entirely on affiliates’ success. 

A.J. Titus, son of Ray Titus and previously the president of United Franchise Group, has been named president of Starpoint Brands. In the news release, A.J. Titus said Starpoint Brands will be “a franchise family that strives to make communities better by being a trusted partner and providing quality products and services. It is our goal to expand our franchise owners’ customer bases so that they become household names and are always top of mind for local businesses and consumers alike.” 

Donna Wichman will serve as vice president of operations for Starpoint Brands. She stated that the new division will enable the company to “better prioritize these brands and their franchise owners’ success.” 

About United Franchise Group

Starpoint Brands will remain part of West Palm Beach, Fla.-based United Franchise Group, which is made up of affiliated brands and consultants offering a wealth of resources worldwide. United Franchise Group’s other brands, which will not be folded into the Starpoint division, don’t work directly with consumers. Those brands are Accurate Franchising Inc., Franchise Real Estate, FranVestCo, Exit Factor and Xsella Acquisitions. 

United Franchise Group’s affiliated brands total 1,600-plus franchises in more than 60 countries. United Franchise Group began in 1986 with a single store in Farmingdale, N.Y. The business grew steadily throughout the succeeding decades, with Graze Craze added to its portfolio in 2021 and Office Evolution coming on board last year.  

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Mary Vinnedge is an award-winning writer who has served as editor in chief, managing editor and senior editor at national and regional publications, including SUCCESS and Design NJ magazines. A seasoned journalist, Mary covers the latest industry news in her role as staff writer for FranchiseWire.
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