Tropical Smoothie Cafe, the leading fast casual cafe concept known for its better-for-you food and smoothies with a tropical twist, announced its largest franchisee DYNE Hospitality Group has signed a multi-unit agreement that will bring 26 new cafes to the Dallas-Fort Worth, Texas and Savannah, Georgia markets. The brand has made significant strides with franchise development and is experiencing tremendous momentum on the heels of a successful 2017, with their aggressive efforts resulting in the execution of more than 180 agreements.
Anchored by existing franchisees Glen Johnson and Nick Crouch, DYNE Hospitality Group will bring 22 Tropical Smoothie Cafe locations to Dallas-Fort Worth and four to Savannah over the next several years, with the two cafes slated to open in Fort Worth during the first quarter of 2018.
Johnson and Crouch merged their entities in December 2017 to form DYNE Hospitality Group, which now stands as Tropical Smoothie Cafe’s largest franchisee. The now partners are two of the brand’s top-performing operators and have continued to expand their portfolios since joining the company more than five years ago. Their decades of experience and ongoing success in the industry have inspired DYNE’s mission, which is to create opportunities through operational excellence, a practice they’ve learned through their partnership with Tropical Smoothie Cafe.
Today, DYNE Hospitality Group owns and operates 41 Tropical Smoothie Cafe locations throughout Florida, Georgia, Texas, Arkansas and Oklahoma. The company has an additional 12 in development that will open in 2018 and set an overall goal to have 100 operating cafes in five years.