Tripp Setliff Named COO of Clean Juice

HW - Tripp Setliff, c;lean juice franchise opportunities

Setliff WiIl Oversee the Organic Food and Juice Bar Franchise’s Operational Initiatives 

Tripp Setliff has been named the COO of Clean Juice, the only USDA-certified food and juice bar franchise in the U.S. As COO, Setliff will oversee the franchise’s operational initiatives, including supply chain training, field support, and development. This promotion comes as Clean Juice expands across the country. 

In a statement, Setliff said, “I am extremely humbled and thankful for the opportunity to join such an amazing company focused on offering clean, all organic food options to people across the nation.” As a North Carolina native, Setliff is proud to be a part of the Clean Juice family, which aligns with his core values and professional experience. He believes in Clean Juice’s mission of “Healthy in Body, Strong in Spirit” for all.

Tripp Setliff, Clean Juice
Tripp Setliff is Clean Juice’s new COO.  

Regarding Setliff’s promotion, Landon Eckles, co-founder and CEO of Clean Juice, said “Kat and I are very proud to welcome Tripp and his family to our Clean Juice family. Tripp brings a level of expertise, drive, and passion that is reflective of our core values, and we are inspired by his commitment and vision as Clean Juice continues a historic growth march and storied journey.” 

A Fast-Casual and Marketing Veteran

Setliff is a veteran of the fast-casual and QSR industry. He has worked with fast-casual franchises like Cicis Pizza and Jersey Mike’s Subs. His experience also includes leadership and marketing roles with Driven Brands, Inc., an umbrella franchisor for automotive brands.  

Setliff most recently served as vice president of global marketing at Business Network International, a business referral organization. In his free time, he enjoys exploring North Carolina’s Blue Ridge mountains with his family and coaching his children’s sports teams. 

About Clean Juice

Clean Juice is a USDA-certified organic food and juice bar franchise founded in 2006 by Kat and Landon Eckles. In addition to smoothies, Clean Juice’s menu includes salads, açaí bowls, wraps, sandwiches, and more. 

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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