In this day and age, when the entire world is connected online, not having a website for your small business is certainly not an option. However, creating a website is pretty easy, but it’s another thing altogether to brand your small business.
This doesn’t mean that establishing brand awareness is difficult. Quite the contrary, it is very easy to build exposure. All you need to do is combine several essential traits that every properly branded small business website should have, so read on to learn what they are and how great of an impact they can have on your business.
1. Visual Components: Your Logo, Layout and Colors
It goes without saying that you will certainly put your logo on your website. After all, it is your brand’s identity and the icon that people recognize your business by. However, you need to make sure that it is placed on every page on your website, as it helps build brand awareness. Make sure that it links directly to your homepage, so that your visitors can easily go back when browsing.
Your site’s layout and the colors you choose are just as important as your logo. You should choose the colors that match your logo. The same goes for your website’s layout – make sure it is complementary to your logo. These visual components will help you create a site that perfectly represents your brand.
2. Simple Navigation
If your website visitors cannot find what they are looking for in a matter of seconds, they will simply leave. Therefore, in order to create a seamless user experience for every visitor, you need to make sure that they can easily navigate their way through your site. Not only will simple navigation make it easier for your visitors to browse through your website, it will also make all the content easily digestible and not at all overwhelming.
Your website’s navigation bar should be clearly visible, and the search box should be placed at the top right of your every page. The bottom of your pages shouldn’t be any different, because people should be able to easily go to any other page without having to scroll all the way back to the top.
3. Mobile Responsiveness
Optimizing your website for mobile devices is a huge step towards attracting a higher number of customers, since a majority of people are using their smartphones and tablets to browse websites. By making your website mobile-friendly, you will provide mobile users with an impeccable user experience, which will help you improve your SEO ranking.
4. The Story of Your Brand
Your brand’s story can help you create a strong connection with your target customers. It can show them that you are the right solution to their problems and make them choose you over your competition.
Introduce your website visitors to the faces behind your brand and let them get to know the real you. Show them exactly who you are and what makes your company different.
5. Social Media Integration
In the age of social media, it is paramount that you integrate social sharing buttons. Social media are among the most important tools available for helping you forge strong relationships with your customers. Not only can social media help you raise brand awareness and communicate more easily with your current and potential customers, but it can also help you drive a lot more traffic.
Integrating social media buttons enables your visitors to easily share your content, which additionally helps you with branding. What’s more, it enables your customers to become your brand ambassadors.
6. A Compelling Blog
Having a blog on your website will help you engage your visitors. If you provide them with relevant and compelling content, they will certainly want to come back for more.
If you still don’t have a blog on your website, make sure you create one as soon as possible. Update the content on a regular basis and make sure you provide real value. Your blog can help you establish yourself as an expert in your field and it can be one of the most effective tools for communicating with your customers, so you should definitely start using it to your advantage.
These traits of a properly branded small business website should always be in the forefront of your mind. Make sure you check out some useful resources to level up your webmaster skills, as they can help you step up your game.
Duke Vukadinovic works for FirstSiteGuide. He is passionate about the Internet world and can be of great to help web newbies build many successful blogs in various niches.