Sleek Studios Deliver Innovative Lymphatic Drainage Service
Courtney Yeager’s background was in health, wellness and fitness so she decided to research the digestive issues that had plagued her for a long time. She suspected the problems involved her lymphatic system, “and I realized how understudied it was in the U.S. I started seeking out lymphatic treatment in Los Angeles and I couldn’t find anything,” Yeager says. “That’s how The Tox was born.”
Founded in 2019 by Yeager, an experienced franchise owner who serves as CEO, and her husband, Ryan Yeager, who serves as COO, The Tox is a first-to-market wellness franchise specializing in lymphatic drainage utilizing a body-sculpting technique designed to reduce inflammation and water retention, regulate digestion and release toxins. The Tox is a personal wellness service that “not only has an aesthetic benefit, but also wellness perks,” she says. The comprehensive treatment regimen involves a technique performed 90% by hand and 10% by The Tox machine, complemented by a full line of proprietary toxin-free products, and performed in a luxurious day spa environment.
“I wanted to create a studio vibe, a unique experience that’s super curated from start to finish,” Yeager says. “From the time we opened, we had every celebrity, every influencer knocking down the door, and I knew it was something we had to bring everywhere.”
A First-to-Market Wellness Franchise
The Tox now is partnered with Franchise FastLane, a franchise sales organization, and has expanded beyond its original Los Angeles studio to multiple territories across the U.S. “What began as a simple idea has transformed into a life-changing journey for everyone involved, from The Tox team to our many clients and now franchisees,” Corporate Manager Alyssa Edwards says.
Caitlyn Weiss, The Tox vice president of franchising, says the partnership with Franchise FastLane has laid a strong foundation for strategic growth, “allowing us to carefully select and award franchise territories to franchisees who truly align with our brand\’s vision and values. As our franchise network grows, we are also expanding our corporate team and infrastructure to ensure we continue to provide strong support to our franchise owners, both in development and operations.”
Among the first franchisees is multi-unit owner Theresa McViegh (above), who recently opened The Tox in Southlake, Texas, an affluent city in the Dallas-Fort Worth metroplex. She plans to open two more locations in the region. Although no prior health or medical experience is necessary for franchise owners, McViegh has served as a licensed dietician and has other wellness and entrepreneurial experience.
“What initially drew me to The Tox was the novelty of the business model,” McViegh says. “There really is no other business like it out there yet. The idea of being an early adopter really appealed to me, to be at the forefront of what I predict will be a growing trend in the years ahead. It’s also important to me to be involved in a business that aligns with my personal values and my own passions.”
Advantages for Franchise Owners
The U.S. wellness economy is valued at $1.8 trillion, making it the largest in the world and twice the size of No. 2-ranked China, according to the Global Wellness Institute. The personal care and beauty segment is valued at $310 billion, and grew 13.4% between 2020 and 2022, the organization reported.
Advantages for franchise owners include the following:
- As the first-to-market lymphatic drainage franchise opportunity, The Tox has attracted significant attention from celebrities, social media influencers and consumers.
- Franchisees can take advantage of a personal social media manager who rounds up 20 local influencers in franchisees’ home communities to post organic content that promotes trial and adoption.
- The Tox does not required licensed massage therapists or any kind of medical licensing.
- Boutique salon-style locations feature curated, elegant and uplifting studio environments. “What makes The Tox so special is its combination of sleek, intentional design and the minimal yet impactful approach it brings to the wellness industry. Every detail from the build-out to the music playlists and products is thoughtfully curated to deliver an unmatched experience,” says Kristen Fleisher, a senior director with the brand.
- The Tox offers a high-ticket, prepaid revenue model that guarantees strong retention and offers a predictable and manageable business.
- The Tox team provides assistance with territory selection; training in The Tox Technique and usage of accompanying products, as well as franchise systems and processes; online support to ensure technology operations run smoothly; and continuing support from trouble shooters and subject-matter experts.
- Franchisees also have full access to The Tox’s internal manufacturing group that produces all supplies needed to operate a studio including “The Tox Shop,” its proprietary line of toxin-free products.
“The Tox is more than just a service,” says Gabrielle Sacco, Franchise FastLane’s director of development for The Tox. “It\’s a lifestyle brand that clients rave about for both its aesthetic results and overall health benefits. As an owner of this wellness franchise, you’ll join a growing community that prioritizes wellness, beauty and business success, while tapping into a niche market that’s both on-trend and highly sought after. This is a chance to be part of a movement that’s reshaping the wellness and beauty industries in a fresh, impactful way.”
About Franchise FastLane
Franchise FastLane is the No. 1 Franchise Sales Organization (FSO) in the country with a mission to responsibly drive extraordinary growth for the chosen few. Franchise FastLane manages franchisee sales from initial lead generation to prospect qualification and ultimately to closure of the franchise sale. FastLane assists franchisors with fine-tuning their discovery processes and bringing forward qualified franchisees. Of the hundreds of brands vetted, Franchise FastLane has partnered only with 25-plus brands that are ready to grow.
To learn more, visit the Franchise FastLane brands page. To learn more about the possibility of joining the FastLane or CarPool, please click here to submit an application.
To find out about franchising opportunities with The Tox, visit https://www.franchisefastlane.com/ownatox.
