Wellness Brand Combines Detox, Sculpting and a Franchise-Friendly Model
When Courtney Yeager couldn’t find the right treatment for her persistent digestive issues, she did what any visionary entrepreneur would do — she created her own solution. It was The Tox, a first-of-its-kind wellness service that combines lymphatic drainage with a body-sculpting technique to reduce inflammation, regulate digestion and eliminate toxins.
“The Tox was born out of my passion for wellness and a treatment I personally needed,” Yeager says. “It wasn’t just about looking good — it was about feeling amazing.”
Unlike traditional wellness spas, The Tox takes a completely unique approach, blending detoxification, sculpting and overall well-being. “There’s nothing else like it in the wellness space,” Yeager says. “It’s more than just a treatment — it’s a lifestyle. We’ve built a community rooted in self-love, empowerment and feeling your absolute best.”
From the moment The Tox opened in 2019, demand soared, making franchising the natural next step. “For years, people were asking for The Tox in their city,” Yeager says. “Now, through franchising, we’re making that happen in an intentional and impactful way.”
For Yeager, franchising is all about relationships. “I love franchising because of the people —their stories, their ‘why.’ It’s incredible to see someone invest in a vision, not just financially but emotionally,” she says.
To make The Tox franchise model both accessible and scalable, Yeager focused on keeping build-out costs low while maintaining a sleek, high-end feel. “From day one, we designed this model to be efficient,” she says. “The support systems we’ve built are truly impressive. We’ve fine-tuned every aspect of onboarding, operations and marketing to set our franchisees up for success.”
And Yeager isn’t slowing down. “I want people to know that I’m just getting started,” she says. “I move with intention, trust my gut and take risks when I believe in something. I care deeply about my team, my franchise partners and our clients.”
Q&A: Courtney Yeager, The Tox
I move with intention, trust my gut and take risks when I believe in something.
1. What does leadership mean to you?
Leadership, to me, is about setting the tone — through action, not just words. It’s about having a clear vision and the confidence to move toward it while also empowering the people around you to grow, take ownership and feel a sense of purpose in what they do. It’s about making tough decisions, staying adaptable, and leading with both strength and empathy. Leadership isn’t about being the loudest in the room — it’s about being the one people trust to guide them forward.
2. What’s your favorite mantra or motto?
‘Lead with intention, grow with purpose.’ Everything I do in business is rooted in intention— from the way I lead my team to the way I scale a brand. Success isn’t just about moving fast; it’s about moving with purpose, making decisions that align with a bigger vision, and staying committed to the long game. When you lead with intention, real sustainable growth follows.
3. How did you discover franchising?
I was a fitness franchisee early in my career, which gave me firsthand experience of what it’s like to be on the other side of the system, navigating the challenges, learning the operations, and understanding what kind of support franchisees truly need. From there, my career naturally evolved into retail development for franchise systems, where I gained invaluable experience to now be able to apply to being a franchisor.
4. What is your greatest career accomplishment?
Oh gosh, this is a tough one because I feel like I’m just getting started. I definitely don’t have imposter syndrome — I know I’ve built something great — but I also don’t spend much time celebrating accomplishments because I’m always thinking about what’s next. I hope one day I can sit back and really take it all in, but for now, I’m too focused on where I’m going to feel like I’ve had many accomplishments.
5. Who do you admire in franchising?
I admire Dr. Evan Miller, founder and CEO of Game Day Men’s Health. We started with franchise sales organization Franchise FastLane within a few months of each other, and watching how he built such a strong foundation and team so quickly, while still being able to adapt along the way, is really impressive. When you’re on a fast-growth path, the systems you put in place matter more than anything. It’s not just about scaling; it’s about doing it in a way that supports your franchise partners because they’re investing in you just as much as you’re investing in them. From our first conversation, I could tell Evan didn’t take that responsibility lightly, and that level of commitment is something I really respect.
