The Big Biscuit Ignites Growth, Bringing Hometown Hospitality to New Markets
The Big Biscuit opened its first franchise location in 2020, operating as a local favorite with 15 company-owned locations. Just five years later, the brand has transformed into a fast-growing regional concept with 29 locations across the states of Kansas, Missouri, Oklahoma and Arkansas. It’s known for generous portions, hometown hospitality and classic All-American breakfast and lunch menu options. Recognized as a Franchise Times Top 400 2025 brand, The Big Biscuit is quickly emerging as a standout breakfast and lunch brand in the restaurant franchise space and is on track to become a category leader.
The Big Biscuit is accelerating its expansion with five new restaurants slated to open by spring 2026. Most recently, the brand announced a four-unit, corporate-owned development agreement in Wichita, Kansas, with the first location set to open in late October, a second in early 2026, and the remaining two within the next 18 months.
Beyond Wichita, the brand is entering Columbia, Missouri, through a partnership with the Umstattd family. Brothers Corbin and Miles Umstattd (pictured together above), alongside their father Kevin, bring decades of experience as franchise veterans with more than 25 Sonic Drive-Ins across three states. Kevin opened his first Sonic in the early 1990s, and now the family is diversifying their portfolio with The Big Biscuit, bringing operational expertise and a people-first mindset to the brand.
The Umstattd family found strong alignment between their operational philosophy and the brand’s people-first, community-centric values. They were also drawn to The Big Biscuit’s pillars of serving high-quality food, fostering a welcoming atmosphere and a dedication to its team members and guests alike. “It’s been incredible to see how The Big Biscuit resonates across communities,” said Chad Offerdahl, President and Co-CEO at The Big Biscuit. “We keep it simple: generous portions, a welcoming atmosphere and speed-to-table service, and guests appreciate that about us. Looking ahead, we’re committed to growth both through corporate development and strategic franchise partnerships. It’s important to us to have corporate locations. We feel the impact of our decisions and have a deep understanding of our business operations. We aim to maintain a minimum of 30% for corporate locations as we grow our system. On the franchisee side, we are looking to expand with seasoned operators attracted to the morning daypart.
Eyes on the Future
The Big Biscuit is building on its momentum by narrowing its growth focus to regional communities, including St. Louis, Missouri, the Dallas-Fort Worth, Texas area and other regional markets.
“This current growth focus feels natural,” says Marita Swift, VP of Strategic Growth. “We see a lot of organic traffic from regional markets. People visit our restaurants and tell the story about how their community is lacking a great breakfast restaurant. With the right franchise partners, The Big Biscuit intends to fill that gap. Our focus is on finding the right group to bring our brand to life in these new markets.”
Building the Team Behind the Brand
To support its next phase of expansion, The Big Biscuit continues to strengthen its leadership team. Most recently, the brand welcomed Alexandra (Alex) Clark as Vice President of Finance. She has more than 30 years of accounting and financial leadership experience, including two decades focused on the restaurant franchising sector. In her new role, Clark is responsible for leading the brand’s finance strategy, forecasting, and planning as the company expands into new markets.
“I was ready for a new challenge, and The Big Biscuit offered a refreshing opportunity with a strong culture and commitment to both brand and franchisee success,” said Clark. “I’m passionate about building systems that make data actionable, empowering franchisees with clear insights, and ensuring every decision we make as a leadership team supports sustainable growth. I was drawn to The Big Biscuit’s collaborative spirit and dedication to its franchise community, and I’m thrilled to be part of a brand that is deeply invested in doing right by its people.”
Clark’s extensive background and hands-on approach will strengthen the Big Biscuit’s foundation while accelerating sustainable growth. Her work underscores the brand’s commitment to transparency, operational excellence, and long-term franchise success.
By strengthening its executive team while expanding into new markets, The Big Biscuit is setting the table for long-term growth, all while staying true to the hometown hospitality that has made it a favorite breakfast and lunch spot from the beginning.
As The Big Biscuit continues to grow, its mission remains deliciously simple: serve up hearty All-American breakfast and lunch favorites in a place where everyone feels at home. With seasoned franchise partners, bold leadership, and a recipe built on great food, great people, and genuine hospitality, The Big Biscuit is making mornings brighter, communities stronger, and breakfast the most exciting meal of the day.
For more information about franchise opportunities with The Big Biscuit, visit the brand’s website.
