TBC Brands Continues Focus on Commercial Truck Tires

Industry veteran Aaron Murphy’s strategy in place

Just three months after joining TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires, as Vice President of Commercial Truck Tire Sales, Aaron C. Murphy has defined a vision for the team that strategically aligns with the growth initiatives of TBC Brands, one of the largest distributors of private brand tires in North America. His knowledge of the industry, marketing expertise and operational acumen has already had a positive impact on relationships with existing customers.

Sumitomo Tires’ product line for commercial and heavy duty vehicles has been a primary concentration for Murphy since joining the organization. In addition to focusing on specific brands, Murphy has prioritized building a team of seasoned professionals to support the commercial truck customer with tools that will enhance profitability and reliability. The team will be strategically located throughout North America to best serve current and potential customers.

“My goal for the team is to constantly improve our product lines for our customers,” recognized Murphy. “As the marketplace changes, it’s imperative that we evolve too; we will capitalize on our strengths to give customers the most options when programming, sourcing and buying commercial truck tires.”

“At TBC Brands, our underlying mission and vision is built on our foundation to provide dealers with high-quality product lines through an effortless process,” said Marty Krcelic, Executive Vice President of TBC Brands. “Aaron’s multi-faceted approach built on the importance of educating consumers by promoting awareness through marketing initiatives closely aligns with our mission and is exactly what we were looking for in the commercial truck tire line of our organization.”


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