Sweet Beginnings Nestle Toll House Cafe by Chip

Queues Up Record Openings Through 2014

When Ruth Graves Wakefield began serving her Toll House cookies out of her Massachusetts restaurant, she probably didn’t expect them to become America’s favorite sweet treat.

Seventy-five years later, these simple yet mouthwatering confections are still winning the hearts of millions. And as fans celebrate the chocolate morsel’s diamond anniversary in August, Nestlé® Toll House® Café by Chip is experiencing another year of record growth across North America and overseas.

The chain of premier dessert and bakery cafés built around the world’s most powerful food brand began 2014 with 122 cafés in markets throughout the United States, Canada and the Middle East, and is on pace to add more than 40 new cafés by year’s end.

“As we celebrate the 75th birthday of the Toll House morsel this year, its influence and impact will resonate across the globe,” said Ziad Dalal, founder and president of Nestlé Toll House Café.  “We are growing strategically in partnership with many outstanding franchise operators, who form the backbone of our continuing success.”

The chain also rolled out an enhanced kiosk café concept this year, featuring free Wi-Fi, digital menu boards and an upgraded design, all within 200’ – 400’ square feet. The new kiosk option provides operators with more opportunities in prime real estate locations.

For more information visit, http://www.nestlecafefranchise.com/

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