Evans Contributes Experience as Franchisee and Marketing Veteran
Stellar Service Brands, a Dallas-based multi-brand service organization, has promoted Amanda Evans to senior vice president of marketing. Evans joined Stellar in 2023 as vice president of marketing and now oversees marketing initiatives for all home services franchises within the company’s portfolio: Restoration 1, bluefrog Plumbing + Drain, and Softroc.
Stellar also announced the promotions of Caleb Ward to senior vice president of finance and Kevin Rychel to senior vice president of operations at Restoration 1, and the appointment of Zach Munroe as vice president of franchise development.
Stellar Service Brands CEO Jessica Wescott said the promotions of Evans and her colleagues are a testament to their hard work and dedication. “Their leadership, expertise and commitment to our core values are key to supporting our franchisees and driving success across all brands,” she said.
Evans joined Stellar after reaching out to then-CEO and current executive chairman Sherry Rose, who asked Evans to help with a small project for bluefrog Plumbing + Drain. That project ultimately led to a full-time position. “The brands here are already incredibly strong, but what’s been exciting is digging deeper into what makes each one unique and bringing those key differentiators to the forefront in our messaging,” she said.
Working with a team that is aligned in both mindset and goals has been rewarding, Evans said. “Everyone knows what needs to be done and there’s a shared drive to make it happen. That kind of energy makes all the difference.”
Marketing from a Franchisee’s Perspective
Evans leverages more than 25 years of marketing experience for a variety of organizations, including ServiceMaster Clean, St. Jude Children’s Research Hospital, Speak Creative and Nationwide Marketing Group.
She was also a franchise owner with Pool Scouts, which provided an important perspective and understanding of the needs of franchisees. “Suddenly, I wasn’t just a marketer – I was a franchise owner navigating the same challenges our network faces every day. It completely reshaped how I approach marketing, sales training and franchise support.”
Evans brings that franchisee perspective to her role with Stellar Service Brands. “As marketers, there’s always pressure to create something new and shiny, but when you look at it from the franchisees’ perspective, it’s about focusing on what truly moves the needle,” she said. “Franchise owners adopt things at their own pace, and our job is to give them the right tools at the right time – focusing on initiatives that drive brand awareness and, ultimately, local sales.”
About Stellar Service Brands
Established in 2021, Stellar Service Brands is the parent company of Restoration 1, bluefrog Plumbing + Drain and Softroc. Restoration 1 provides property restoration services; bluefrog Plumbing + Drain is a premier plumbing and drain service company; and Softroc is a leader in the rubber surfacing solutions space. Stellar is backed by MPK Equity Partners, a Dallas-based private investment firm.
