Today, over 70% of brand engagement on social is happening on a franchise’s local pages, according to a recent joint report from SOCi and the Local Search Association (LSA). This requires marketers to spend a great deal of time and effort on creating local content for these pages. However, after Facebook’s algorithm change in early 2018, organic reach of these social posts have sharply declined – in some cases by as much as 20 times.
To remedy this, SOCi, the leader in social media and reputation management for multi-location brands has launched SOCi Boost Plus, the only social boosting solution that can boost multiple social posts across multiple pages at the same time at both the location and group level.
While content boosting isn’t new, existing solutions did not provide an efficient or effective way to boost posts at mass scale so SOCi created a solution to address the unique social and digital needs of multi-location brands. Boost Plus was built with enhanced features and functionalities to save marketers time and effort when boosting hundreds of posts across hundreds or thousands of individual pages while enhancing marketers ability to make strategic decisions as an organization and by individual locations.
Currently available on desktop (with general availability within the mobile app expected in Q2), Boost Plus also provides tools to analyze and compare campaigns across one or multiple accounts, simplifying reporting.
For more information, visit www.meetsoci.com.