CEO Wan Kim Praises the Tech Expert’s Leadership Skills and Franchise Experience
Smoothie King franchise has named Jyoti Lynch chief information officer. Lynch draws upon more than 25 years of experience in building restaurant, retail and technology brands in leading Smoothie King’s digital transformation and guest experience.
“It’s a pivotal time of growth for Smoothie King, and I’m excited to leverage my leadership and technology expertise to drive innovation, elevate the guest experience and support the brand’s vision of being a part of every health and fitness journey,” Lynch said. “I’m excited to wake up every morning and work for a brand that’s focused on supporting our guests in their journey to live a healthy and active lifestyle.”
Lynch, who grew up in a family of engineers, said she has always felt comfortable using technology to find solutions and create efficiencies in her daily life – a gift she has used throughout her career. She described technology as an essential differentiator at Smoothie King in supporting its franchise operations, increasing profitability and enhancing brand visibility. She said a continued focus on innovative approaches including the use of AI will be increasingly important in enhancing operational efficiencies in franchising.
CEO Wan Kim said he is confident Lynch’s leadership will drive the smoothie franchise’s growth. “I believe she is a great addition to our executive team and will help us continue to improve and elevate Smoothie King’s technology capabilities,” Kim said.
Transforming Franchise Brands
Lynch got her start in franchising at Blockbuster in the early 2000s, and she went on to work for notable brands including Jamba, European Wax Center and Red Robin. “My real passion is brand transformation, when I’m able to bring together technology innovation and the guest experience,” she said. Lynch added that she is an advocate of franchisors focusing on optimizing communication, training and support for franchisees while maintaining compliance and brand consistency.
About Smoothie King
Founded in 1973, Smoothie King is on a mission to help customers achieve better health through smoothies. The Dallas-based smoothie franchise has expanded to more than 1,200 locations nationwide.
