Former Starbucks Executive Now Spearheads Fast-Casual Franchise’s Site Strategy, Buildouts and Market Entry
Slim Chickens, an Arkansas-based fast-casual franchise, has welcomed Matt Green as chief development officer. Green oversees site selection, streamlines buildouts and refines market entry strategies to position Slim Chickens for continued expansion. He joins the fast-casual franchise following a 19-year career with Starbucks Coffee Company. His accomplishments with the coffee giant include leading development strategy and execution for more than 3,000 stores across six states and opening 546 new stores in three years.
“My experience at Starbucks taught me how to scale a brand while protecting its culture and customer promise,” Green said. “I learned the value of using data and predictive analytics to guide growth, from market planning to prototype design, and how to select the right business partners and align large teams around execution excellence. Restaurant franchising allows me to combine that same disciplined approach with the entrepreneurial drive of franchisees. Slim Chickens’ franchise model creates a unique opportunity to blend consistency with local ownership and community connection. What excites me most is creating systems that empower our teams and franchisees to grow faster and smarter, without ever losing the authenticity and hospitality that make Slim Chickens special.”
Green said Slim Chickens’ core strengths — great food, a powerful brand and a culture of collaboration — are key fundamentals driving its success. “Our development model integrates site strategy and format flexibility along with great franchise support, ensuring our partners have the tools and insights they need at every step. We are also embracing technology and analytics to bring precision and confidence to our growth strategy. Combined with a brand built on authenticity and hospitality, Slim Chickens is positioned to expand responsibly and lead the way for how restaurant franchising can evolve in the years ahead.”
CEO Tom Gordon said Green’s track record of successful leadership with brands such as 7-Eleven, Albertson’s and Starbucks, “combined with his passion for building high-performing teams, aligns with our long-term vision for growth, making him the perfect partner as we continue to expand Slim Chickens into new markets across the U.S.”
About Slim Chickens
Founded in 2003, Slim Chickens is a leading fast-casual franchise that features dine-in and drive-thru. The brand’s menu includes chicken tenders, salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 14 house dipping sauces.
