pūrvelo Cycle Announces Allison Zorich as President  

HW- Allison Zorich

As President, Zorich Will Develop the Indoor Cycling Franchise’s Infrastructure

Allison Zorich has been named president of pūrvelo Cycle, a boutique indoor cycling franchise. With this role, Zorich is responsible for developing pūrvelo’s infrastructure and overseeing, onboarding, and supporting the fitness brand’s franchisees as it continues to grow. Zorich was previously president of franchise development for Premium Service Brands, an umbrella franchisor of home service franchises including Rooter-Man, Maid Right, and 360 Painting. pūrvelo Cycle is franchised by Extraordinary Brands.

“Being part of the franchise industry can be so rewarding. I have developed some life-long friendships and learned from some of the best experts there are. Being asked to lead pūrvelo was an absolute no-brainer for me not only because of my desire to live a healthy and fit lifestyle but even more so because the founder has an amazing story that we cannot wait to share,” Zorich said.  

She adds that she has seen and experienced a lot of boutique fitness in her life, and there is nothing like pūrvelo out there. “Our team is beyond excited to see its explosive growth,” Zorich said. 

Allsion Zorich, puvelo cycle
Allison Zorich is the new president of pūrvelo Cycle.

Zorich was attracted to pūrvelo because of its founder, Kristin Waston, who “developed a unique offering that allows entrepreneurs to create a community and build relationships. I have experienced it, and it truly is an ‘epic dance party on a bike.’ This concept is a niche that will attract a wide demographic and offers wide open territories,” Zorich said. pūrvelo’s support sets franchisees up for success and growth, she adds. 

Zorich’s new position came about when founder Paul Flick asked what she thought about running an emerging fitness brand for Extraordinary Brands after she left her position with Premium. “Anyone who knows me well understands that fitness is a large part of what keeps me grounded. I cannot wait to see this brand launched in communities across the country,” she said. Zorich adds that pūrvelo offers entrepreneurs “the opportunity to invest in a single unit or an area developer model, which is an exciting differentiator. Extraordinary Brands will continue to look to acquire brands within the health and beauty industry to offer service to those who want to invest in themselves.”

Flick believes that Zorich’s passion for fitness and franchising will only benefit pūrvelo. “Allison is one of the most well-connected and respected franchise leaders in the industry and having her join Extraordinary Brands as the president of pūrvelo is not only exciting but also an impeccable match for this brand,” he said. 

Zorich’s Franchising Background

Zorich has more than 15 years of experience in sales, operations, business development, strategic planning and brand development, relationship management, and developing and implementing goals and structure. She got her first taste of franchising while working for ScentAir, a scent branding company out of Charlotte, N.C. “One of my targeted verticals was the fitness industry, and the majority I connected with were franchise brands. While still employed there, I received a call from a friend who was the vice president of marketing of Guidant Financial, a financial supplier that focuses on the franchising industry,” Zorich said. She spent the next decade building Guidant’s partner channel and developed amazing relationships with others in the industry. 

For entrepreneurs looking to get into franchising, Zorich advises doing research and looking for a brand that supports its business owners. ”The franchise community is known for its undeniable common goal, which is seeing franchisees be successful,” she said. Zorich lives with her family in Seattle. They love traveling, boating and surfing on Lake Washington, and attending University of Washington football games.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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