Sunshine Fitness Growth Holdings, LLC (“Sunshine Fitness”), a leading owner and operator of Planet Fitness clubs in the Southeast United States backed by TSG Consumer Partners (“TSG”), announced its 100th Planet Fitness club opening with new locations simultaneously opening in South Carolina and North Carolina.
“Opening our 100th club during this challenging year is not only a testament to our franchise group, but also the desire of the communities to prioritize physical and mental wellness as an essential part of their lives,” said Shane McGuiness, co-owner and CEO of Planet Fitness Southeast. “In 2021 we will continue bringing jobs to local economies, while prioritizing the health and safety of our members and employees.”
In the last 12 months, Sunshine Fitness has focused on adapting to the current pandemic and growing the Southeast Planet Fitness franchisees. Throughout the year Planet Fitness has taken several steps to strengthen existing cleanliness policies, introduced touchless check-ins and “Social Fitnessing,” created its Clean Thumb Club™ policy, and implemented a “crowd meter” available on the Planet Fitness app for customers to see capacity levels in real time.
Sunshine Fitness has been one of the fastest growing Planet Fitness franchisees in the U.S. and has opened multiple locations since the start of 2020 with strong plans to open 13 additional clubs in communities across the Southeast in 2021. The momentum is driven by the more than 113 million check-ins to Planet Fitness since May 2020, when gyms were cleared to reopen by local officials after the pandemic forced their doors to close.