PIRTEK’s expansion continues apace across the United States with the recent opening of several mobile-only franchise locations. That expansion went into high gear after the company rolled out its Tier 2 mobile-only option last year, enabling entrepreneurs to start franchises at a lower point of entry and faster time to market.
Mobile-only locations that have opened since September include Columbia, SC; Madison, WI; Corona, CA; and Seattle. Since the company introduced the option, 14 such locations have launched.
PIRTEK provides hydraulic and industrial hose replacement sales and services. There are 73 franchises and a fleet of Mobile Service Vehicles throughout the United States.
Under Tier 2, a franchisee can keep the inventory in a warehouse or storage facility and lease two Mobile Service Vehicles. By contrast, the standard Tier 1 model requires a franchisee to have a full Service & Supply Center staffed with six team members and at least two Mobile Service Vehicles. The company anticipates that its Tier 2 franchises will grow into Tier 1 status quickly.
“The Tier 2 locations hit profitably in a shorter period of time, because they have less overhead compared to a Tier 1,” said Glenn Duncan, chief executive officer of PIRTEK USA. “They’re more sales-focused, too. They don’t have a home base, so they’re out in the field a lot. In fact, some current Tier 2 locations are talking about expanding into a Tier 1 earlier than three years because of customer demand.”
The Tier 2 model has received positive reviews from owners. “It makes franchise ownership more accessible to a larger group,” said Dan Ferretti, owner of PIRTEK Space Coast in Rockledge, FL, who recently opened a Tier 2 in Daytona. “It also enables existing owners to own multiple franchises – we wanted to take advantage of that benefit.”