Orangetheory® Fitness, the scientifically backed and fast-growing fitness franchise, announced today Mike Mettler has joined the company as senior vice president of domestic franchise development. Mettler will be responsible for overseeing the company’s domestic growth and expansion, as well as providing strategic leadership to assist the leading fitness franchise in achieving its goal of having more than 1,100 open studios worldwide by the end of 2018.
This announcement comes on the heels of the outstanding success Orangetheory Fitness has achieved over the past several years, which has fueled a surge in franchise development and reinforced its position as the leader of the franchise fitness studio segment.
“The explosive growth Orangetheory Fitness has experienced is unparalleled in the franchise fitness industry, and we know we’re just getting started. We’re thrilled to welcome Mike to the team and have no doubt his wealth of development experience will be a tremendous asset as we accelerate this momentum and continue driving the brand’s unstoppable potential,” said Dave Long, chief executive officer of Orangetheory Fitness.
Mettler brings more than 12 years of experience in leading franchise development efforts for widely recognized brands, including Dairy Queen and Domino’s Pizza. Most recently, Mettler served as the vice president of franchise development for Dairy Queen, where he was responsible for propelling the brand’s growth and driving its footprint throughout the U.S. and Canada. In addition to fueling Orangetheory Fitness’ expansion through franchising, Mettler will also be responsible for building a high performance sales culture and providing strategic leadership to the company’s domestic franchise sales, real estate and construction teams.