The Franchise Marketing Firm Formerly Known as BizCom Associates and Brand J Offers Wide Array of Innovative Services
BizCom Associates and Brand J, two leading franchise marketing firms, have rebranded as Thunderly. The company’s new chief growth officer is marketing expert Jack Monson, who previously served as Brand J president. BizCom acquired Brand J in 2024 to expand its services beyond public relations and social media to include lead generation, website development, personal branding and video production. Monson, who also hosts the popular Social Geek podcast, is responsible for driving Thunderly’s expansion efforts.
“This evolution into Thunderly is all about accelerating growth – for ourselves and for the brands we serve,” Monson said. “By combining the best talent and resources into one firm, we’re now positioned to deliver smarter strategies, faster execution and bigger results.”
He said franchisors are doing more with smaller teams and need a greater array of innovative marketing services, such as those provided by Thunderly. “All forms of media and all marketing strategies have changed drastically in recent years. If your brand is still marketing the same way it did five years ago, it’s time to try some bold new things,” such as short-form videos, podcasts and innovations involving artificial intelligence or AI. “Our team speaks frequently about the fact that the most important service we will provide in the near future is something that may not be created or built yet. Our clients are betting on us to find it and implement it for them!” Monson said.
In addition to his role with Thunderly, Monson serves as chair of the International Franchise Association’s Marketing and Innovation Committee, helping to foster collaboration and innovation in franchising.
Quotes from the Thunderly Team
Scott White, CEO and co-founder of Thunderly, said his goal isn’t solely about helping brands grow; he wants to elevate them into industry leaders. “Some think they need separate agencies for different aspects of marketing, which often leads to different teams that don’t collaborate while all trying to work toward the same goals. At Thunderly, we integrate everything to deliver exceptional creativity, strategy and impact – all from a single powerful source,” White said.
Co-founder and COO Monica Feid said she looks forward to driving results for clients. “The name Thunderly captures our strengths – being loud, being heard and forecasting something powerful. It embodies our commitment to creating marketing that doesn’t just exist, but commands attention,” Feid said.
About Thunderly
Thunderly, formerly known as BizCom Associates and Brand J, is a full-service marketing agency that combines decades of expertise in franchise lead generation, website design, video production, thought leadership, influencer campaigns, digital advertising, graphic design, personal branding and podcast production, all under one roof.
