New Boutique Macaron Kiosk, Woops! Bringing Indulgent Experience to Milwaukee

Something is baking at in Milwaukee. Woops!, a bakery dreamed up in New York City, specializing in macarons and other international pastries, is coming to town. Firmly anchored as the largest retailer of French macarons in the United States, Woops! is bringing its cultural flair and European indulgence to the Milwaukee area.

Located at Mayfair Mall, the location will be owned and operated by Shahnoza Saadati and is set to open early 2019.

“Woops! is unlike anything in the area – it’s not just another chain,” said Saadati. “Aside from the unique aesthetic, Woops! serves delicious and typically unattainable items: from macarons to cremebellos and various other desserts in between, Woops! is the perfect treat for a mid-day treat or a gift for a loved one.”

The Woops! journey began in 2012 on a whim when four friends opened a macaron pop-up shop at the Holiday Shops in New York City’s Bryant Park. In nine short weeks they sold 100,000 macarons and developed a cult-like following due to the macarons and aesthetic. The four friends soon opened boutique mall kiosks in major malls throughout the Northeast.

The close-knit group of friends who founded Woops! are from all over the world: Israel, France, India, and the U.S. Their cultural diversity is integrated not only in the ambiance but in the menu.

“I want to bring an enhanced dessert experience to Wisconsin. My hope is that through our macarons and delicious treats, people are reminded of a nostalgic time — a reminder to slow down, appreciate where you are presently and enjoy that moment,” said Saadati.

For more information, visit

Previous ArticleNext Article
Send this to a friend