Cunningham Applies Leadership Experience from Previous Roles With Bobby’s Burgers by Bobby Flay, Little Caesar’s and Inspire Brands
Mike’s Red Tacos, a San Diego-based beef birria franchise, has appointed Patrick Cunningham as chief development officer. Cunningham leads the company into new markets, cultivates relationships with franchisees and drives its growth strategy. He has extensive experience in the quick-service restaurant industry, previously serving in leadership roles with Bobby’s Burgers by Bobby Flay, Little Caesars and Inspire Brands.
“I’ve been impressed by the momentum the Mike’s Red Tacos team has built so far,” Cunningham said. “There’s a strong foundation backed by an experienced, forward-thinking leadership team that knows how to scale a concept. Birria — a traditional, slow-cooked Mexican stew — is bringing real excitement to the fast casual segment, and Mike’s Red Tacos delivers with an authentic, craveable menu that resonates with guests. I’m excited to build on that momentum and continue growing the brand in new markets nationwide.”
Cunningham stressed the importance of creating a collaborative environment and providing his team members with the tools they need to succeed. “I believe that my role is to make sure we are delivering on a strategy at a high level, but diving in and getting into the weeds when we need to deliver what is needed. I am also emphatic about the team putting family first. There is nothing more important than prioritizing those who are closest to you.”
Vincent Montanelli, president of Mike’s Red Tacos, said Cunningham’s QSR expertise will help foster Mike’s Red Tacos’ next chapter of growth. “Patrick has an impressive track record and shares our enthusiasm for the brand. We’re thrilled to have him on board,” Montanelli said.
QSR Veteran
Cunningham said he has found satisfaction in the QSR industry because of the opportunities it creates for entrepreneurs and the joy it brings to communities. He advises prospective franchise owners to be hands-on in their businesses to achieve the greatest success.
“Franchising does not mean a ‘business in a box.’ While the systems and processes may be in the playbook, it is up to you to execute and to execute well; you need to be very close to the business,” he said.
About Mike’s Red Tacos
Mike’s Red Tacos was founded in 2021 in a food truck by Mike Touma, who was inspired by the birria trend. Touma and his team opened a first brick-and-mortar location in 2022, followed by a second in 2024.
Mike’s Red Tacos has received a strategic investment from a team of restaurant industry professionals to fuel national expansion. The birria brand has more than 200 franchise locations already in the pipeline and a strong social media presence, especially with millennials and Gen Z consumers.
