Meet GYMGUYZ Founder Josh York, the Maverick of Mobile Personal Training Franchises


With a Dedication to Franchisee Success, York plans to Lead GYMGUYZ into ‘Worldwide Domination’

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Grit, determination and an unwavering belief in his business has brought incredible success to GYMGUYZ founder and CEO Josh York. Filled with confidence for his franchise system, York proclaims that the mobile personal training franchise is headed for worldwide domination and nothing will get in its way. “We are unstoppable,” he says. And it’s not just talk.

Since he started the brand in 2008, York has been determined to create a bulletproof business model: home-based, low overhead, recession resistant, in demand, recurring revenue and scalable. In 2014, he launched the franchise system and has continued to improve it.

Josh York, GYMGUYZ
Josh York never misses his daily three-minute plunge in a 27-degree ice bath. He says it gives him the mental clarity and stamina to stay on top of his game as a franchisor.

GYMGUYZ Locations

Now with more than 150 locations, York is determined to keep each and every one of his franchise owners happy and successful. “We make sure GYMGUYZ franchisees are winning,” he says. “It’s non-negotiable.” With a commitment to franchisee success, GYMGUYZ keeps adding more services, support and partnerships. Last January, the company announced its partnership with Trifecta, the nation’s largest organic-meal delivery service. This partnership gives franchise owners added revenue streams along with added value for customers.

York is also proud of the new GYMGUYZ call center that he says goes above and beyond. “We have sales animals answering our calls who constantly close deals for our franchise owners. We offer so much support, it’s not even normal,” he jokes. With a personal training program that goes anywhere, franchise owners can serve a host of corporate clients such as preschools, hospitals, assisted living facilities, business offices and more.


GYMGUYZ Franchise Development

When it comes to franchise development, York insists that GYMGUYZ is the best. “You’ll never get a faster answer to a territory check,” he says. He also says that his team has a 100-percent closing rate. “We get deals done, and with more than 1,500 territories available, we’re just getting started.”


GYMGUYZ franchise

Since it opened for business in 2008, GYMGUYZ has become a leader in personal training. The unique, mobile franchise offers many desirable qualities, including:

  • Home-based model
  • Low overhead
  • Quick start-up
  • Recession-resistant business
  • In-demand service
  • Recurring revenue
  • Scalable model
  • Call center support
  • Corporate partnerships
  • Feel-good business
  • Fun business/great culture
  • B2B and B2C
  • Multiple revenue stream

U.S. Personal Training Industry

Personal training services are in demand. IBISWorld reports that revenue from the personal training industry is estimated to rise at an annualized rate of 1.9% to $12.3 billion in the next five years. Disposable income and increased obesity are two drivers that are fueling this demand.

For more information about the GYMGUYZ franchise, visit

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Jill Abrahamsen’s career spans more than 20 years in editorial, design, and marketing roles. She serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill reports on franchising news and helps Franchisors spread the word about their brands.
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