Stout Finds Deeper Purpose in the Indoor Family Entertainment Franchise’s Mission to Create Shared Experiences
Launch Entertainment, an indoor family entertainment franchise, has appointed Mike Stout chief development officer. Stout has more than 25 years of experience leading development, operations and real estate strategy for national brands including Altitude Trampoline Parks, Shipley Donuts and Save-A-Lot. He plans to build on Launch’s momentum by identifying new market opportunities, strengthening franchise support and driving innovation across its family entertainment model.
“Launch Entertainment stood out to me because it is at an inflection point — a strong brand with proven unit economics and a compelling consumer experience poised for its next phase of growth. The leadership team shares a vision of scaling with intention, not just adding units but building a brand that endures,” Stout said.
“The family entertainment category is evolving quickly, and Launch is uniquely positioned to lead. Helping our franchise partners build profitable businesses while creating meaningful memories for families is the kind of work that truly matters.”
Stout commended Launch’s commitment to expanding family entertainment options and supporting franchisee success. “We have evolved from a trampoline park concept into a full-scale entertainment destination with a variety of awesome attractions, the Krave restaurant and bar, and marketing designed to drive repeat visits and stronger returns. We are also committed to being a franchisor that invests in its partners: transparent, data-driven and relentlessly focused on franchisee success. That combination of brand, economics and partnership is powerful.”
Craig Erlich, CEO of Launch Entertainment, said Stout’s proven track record makes him an ideal addition to the leadership team. “Mike’s expertise will be instrumental in driving our brand’s development efforts and delivering exceptional experiences to families across the nation,” Erlich said.
A Deeper Purpose
Working with a company that brings families together adds a deeper sense of purpose for Stout. “It’s one thing to build a successful business; it’s another to build one that creates shared experiences and lasting connections. That’s the kind of impact I want to make at this stage of my career.”
He said franchising has had a personal impact on his own life as it led him to meet his wife. “By chance, we pursued the same QSR franchise brand, and I was sent to attend the same training program. On the first day, she walked into the classroom, sat next to me, and we struck up a conversation. I was immediately taken by her presence and, of course, that unmistakable Australian accent. We have been partners in every adventure since then.”
About Launch Entertainment
Founded in 2012, Launch Entertainment has evolved from a trampoline park and small arcade into a full family entertainment center offering a variety of attractions, a premium bar and an in-house restaurant. The brand has 30 locations across 15 states, with several new locations in development, and is backed by Silver Oak Services Partners.
