Juice It Up!, one of the nation’s leading handcrafted smoothie, superfruit bowl and raw juice chains, has achieved a whopping 25.8% same store sales (SSS) increase year-over-year for the first quarter of 2021. Juice It Up! announced that 2020 was the brand’s highest sales growth year in its 26-year history.
According to the brand’s leadership team, the supercharged sales momentum in Q1 is a result of strong performance in “skip-the-line” mobile ordering and third-party delivery, continued increases in guest satisfaction due to excellent franchisee execution at the store level, ongoing advancement of a more flexible, creative and data driven and digital focused marketing strategy, and more targeted value-added promotions, all of which made a positive impact during the quarter.
“This strong growth across the board is testament to the brand’s resilient franchisees, loyal fans and new guests who are making health and wellness a priority, and we are thrilled to see the fantastic momentum achieved last year continue into 2021,” said Susan Taylor, president & CEO of Juice It Up! “We’re committed to remaining on the forefront of product innovation to offer our guests the most functionally delicious products on the market and are thrilled to see the shift in consumer behavior of keeping immune health top of mind.”
On the development front, Juice It Up! opened two new California locations, in Ripon and Santa Ana, and continues to update existing stores with the brand’s refreshed new store design which was unveiled last summer. Juice It Up! also advanced its efforts to attract the interest of like-minded entrepreneurs and multi-unit, multi-brand franchise owners in Q1, securing three new franchise commitments in the Palmdale, Santa Clarita and Reedley, Calif. regions. Additional development opportunities continued to progress in Northern California and Arizona, with a handful of new franchise agreements executed in these areas immediately following the close of the quarter.
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