20-Year-Old Brand Partners with Franchise FastLane to Spur Growth
Joshua Tree Experts has moved up to a full partnership with the franchise acceleration specialist company Franchise FastLane, which will handle the franchisor’s lead generation, franchise sales and consultant management. The tree, lawn care and pest control franchisor previously had received coaching through Franchise FastLane’s CarPool program, which guides franchisors who want to steer their own development in-house while being backstopped by experts’ advice.
“When Joshua Tree Experts began franchising a few years ago, I wanted to team up with Franchise FastLane because of its track record of scaling brands effectively and responsibly,” says CEO Joshua Malik, who founded the company in 2005. “After we joined CarPool, the tools and expertise provided by the FastLane staff really helped us grow. Now we want to expedite our expansion by having access to FastLane’s complete menu of services.”
How FastLane Assesses Franchisors
The leaders of Franchise FastLane emphasize that they choose brand partners only after strenuous evaluation. They examine a franchise’s health and its long-term success potential based on these factors: 1) the franchisor’s value proposition, 2) its franchisee validations, 3) whether it has high-quality support for franchisees, 4) its efficiency in opening and operating franchise units, and 5) its differentiation in the marketplace as well as the status of its marketplace.
And the marketplace for landscaping services is thriving, according to Grand View Research. The market research and consulting company projects that the global value of the landscaping service exceeded $330 billion last year and is projected to increase 6.7% per year from 2025 to 2030. Growth will be buoyed by urbanization and extensive infrastructure projects to create green spaces and well-maintained outdoor environments, Grand View noted.
More Pluses for the Joshua Tree Franchise
The Joshua Tree Experts franchise made the cut in all five of the five areas above and earns bonus points for:
- Multiple revenue streams.
- High gross profit margins.
- Exceptional retention rates for both clients and employees.
- A strong reputation within the recession-resistant tree-care industry.
- More than 50 industry-specific certifications across its team.
- A flexible, home-based business model.
- A discount for military veterans.
Joshua Tree’s Achievements and Goals
Malik has set customer service as top priority while his company makes the outdoor spaces of home and commercial properties safe, healthy and beautiful. He wants the Pennsylvania-based Joshua Tree Experts franchise to be the “rock star of the green industry.”
The brand has awarded 47 franchise units and has five company-owned units operating in Arkansas, Colorado, Illinois, Indiana, New Jersey, North Carolina, Pennsylvania, Texas and Utah. The Joshua Tree Experts franchise has been expanding its footprint across the nation and seeks to expedite growth through Franchise FastLane.
Tim Koch, Franchise FastLane president and chief operating officer, predicts steady, strong expansion for the Joshua Tree Experts franchise. “We are thoroughly impressed with what Josh and his team have built over the last 20 years. They’ve implemented new systems and put our coaching into action with the help of our CarPool program during the past year, and those efforts have paid off with healthy growth,” Koch says. “Joshua Tree’s people understand how to follow a playbook, and they’re in a prime position for exponential growth in their marketplace with further help from FastLane.”
About Franchise FastLane
FastLane co-founder and CEO Carey Gille saw the need for her company after she hit roadblocks while trying to grow a national nutrition brand. Launched in 2017, Franchise FastLane currently partners with approximately two dozen franchisors in its full-service FastLane program. It works with another 13 brands via CarPool.
With Gille and Koch at the helm, Franchise FastLane designs marketing programs for each of its partner franchisors – and much more. Key among the franchise development company’s duties are territory checks, operations support and assistance to franchisors’ executives with valuable coaching that includes FastLane’s MasterMind courses.
Every franchisor’s program is tailored to its specific brand and needs, and FastLane’s services free up each brand’s leaders to concentrate on their core responsibilities such as franchisee support. For instance, with Joshua Tree Experts, that support includes 32 hours of in-house training and 36 hours of hands-on field work. Training prepares franchisees to recruit a team, handle marketing, build relationships, operate efficiently, follow safety protocols, manage their business’s financials (invoicing, budgeting, franchisee fees and planning for future growth) and more.
To find additional information about Franchise FastLane and its services, please visit FranchiseFastLane.com.
To learn more about the franchise opportunity, visit the Joshua Tree Experts franchise website.
