Certainly, one of the best ways to market your business is through video content. In order to achieve maximum effect, it would be recommendable if you utilized different forms of videos. This strategy is going to help you connect with your audience.
What some people do not know is that they can increase conversion rates by assisting their followers to better comprehend your services or products. It’s of great relevance to build your trust through this strategy.
Still, there is one question that requires the answer. What kinds of video content work best? If you do not have enough experience when it comes to this, you probably do not have the slightest idea. That’s why this article is here to help you out!
Tips To Drive Traffic
Product Videos
According to some studies, a majority of people are more likely to purchase a product after watching a high-quality video regarding that item. Hence, it would be smart if you created a short, yet effective promotional video that is going to highlight all the positive traits of your product.
Once you do that, do not forget to add it to your website. So, what’s the point of it? You simply have to realize that posting pictures isn’t enough. On the other hand, if you attach a video where an individual is talking about your service or product that is going to showcase how good you really are.
Now, it doesn’t mean that you should set up a shoot and start filming. On the contrary. You can simply make an amazing video by placing product images. That’s very simple. Just add images into an interesting template, write an engaging text, and voila!
Digital Advertising
If you’re familiar with various marketing tactics, then you probably know all about digital ads. They are an excellent way to present certain targeted messaging over numerous phases of the funnel.
It’s all about being innovative when it comes to video production. It’s always beneficial to visit the site that gives thorough instructions regarding creating engaging videos, even the ones with ads if you haven’t done them before. Recent Facebook reports revealed that advertisements that contain video have an average CTR (click-through rate) of almost two percent, which is the highest CTR of all ad presentations.
Anything Else?
On-Demand Videos
One of the best things about it is that you can showcase to your audience what your product or service is capable of accomplishing. Not only will you be able to demonstrate what your service demands, but also provide people with some basic information concerning how they can utilize your product and get the most out of it.
For instance, you’ve developed a number of demonstration videos that explain how your product can be used and then you divided them into a series of smaller, yet relevant steps. What you can do later is to repurpose them on the landing page of your product to lure people to purchase anything that you’re selling.
Custom Thumbnail With A Smiling Face
There’s nothing nicer than a smile. It’s so effective it can brighten up your day in a blink of an eye. Just think about it. If you’ve entered a website where you get to choose between an image of a serious face or a goofy, smiling one, what would you pick?
We honestly hope for the second one. What’s so inviting about it? People who smile appear to be friendly and kind. Let’s perceive a smile as a “language” that is understood by many of us. More importantly, that’s something that can definitely impact your sales in a positive way.
A recent study showed that people truly appreciate a person who is smiling by posting two types of images. The first one had a serious person, and the second one had an individual who was smiling. The second one improved a software corporation’s profits by almost eleven percent!
Testimonial Videos
These types of videos give companies the opportunity to show their services and products from the perspective of people who have utilized them and were extremely satisfied. Therefore, you can do that too by inviting people who have previously tested out your products and were thrilled with them.
Another great way to earn the trust of future consumers is by organizing a meet and greet where they will be able to see you face to face and receive these video testimonials from other consumers you’ve interviewed.
Wrapping Up
Many experts will tell you that if you’re not utilizing videos in your marketing strategies, you’re not giving your best to engage and attract your consumers. And we couldn’t agree more. That’s why you should follow some of these tips (or even all of them) to get remarkable results.