Backed By HorsePower Brands, Heroes Lawn Care Offers Residential and Commercial Customers a Diverse Menu of Services
Brad Saunders, brand president of HorsePower Brands, makes a dollars-and-common-sense case for joining the Heroes Lawn Care franchise. “With no need for a retail storefront or facility lease, franchisees can launch from a home office — reducing overhead costs — while managing operations within a territory of 25 to 50 square miles.”
Backed by parent franchisor HorsePower Brands, Heroes Lawn Care offers a business model built around recurring service cycles that help generate predictable income. The franchise also gives new owners an early financial advantage with fixed royalties of $1,800 during the first two years before shifting to a percentage-based model as the business grows.
The brand’s residential and commercial customers choose from a diverse menu of services, Saunders says, with operations flowing through three specialized divisions:
- Fertilizer Force, which provides lawn nutrition customized to the site, plus sod installation, over-seeding, weed control and lawn aeration.
- Irrigation Army, A-to-Z water management, including installations, inspections, regular maintenance, repairs and, for customers in colder climates, winterization.
- Mosquito Legion, ensuring outdoor enjoyment via targeted pest control.
“These divisions allow franchisees to serve customers in every season while building long-term relationships. The focus on environmentally conscious practices, such as soil testing and water-smart systems, appeals to today’s sustainability-minded homeowners.”
Besides the brand’s major services, Heroes Lawn Care franchisees do pet waste removal, landscape design, artificial turf installation, hardscaping services, and, depending on where the franchise is located, snow and ice management. Through their recurring and complementary services, franchisees can count on year-round revenue. “Our services remain in demand as more homeowners and property managers seek reliable professionals to continuously maintain their landscapes,” Saunders says. “Industry projections show continued growth in lawn care, with the market expected to reach $77 billion by 2030.”
Support and Training
Franchisees also can count on stellar support, he says. Headquarters teaches the ropes of providing luxury lawn care so they can open and then operate successful businesses. “Training begins with Hero University, a 60- to 90-day program combining online coursework, plus hands-on instruction during a weeklong boot camp,” the brand president says. “In addition, franchisees receive dedicated onboarding support, have access to regional success coaches and undergo ongoing business reviews. Heroes Lawn Care provides resources through marketing, a national call center, and back-office support for recruiting, payroll and bookkeeping.”
Technology — ranging from key performance indicator dashboards to virtual lawn measurement — streamlines operational processes. As the brand grows, Saunders says Heroes Lawn Care is looking for franchisees who are community-focused, business-minded and value sustainability; they’re expected to be prompt, hard-working and dependable. “Prior management or sales experience can help, but it isn’t required. The Heroes Lawn Care system is designed to guide both new and experienced entrepreneurs toward success through structured training and ongoing support.”
Purpose and Profit
Franchisees can take pride in the brand’s “balanced blend of purpose and profit,” he says. “It’s a tech-driven, community-minded business built around recurring services and sustainable practices. Backed by the proven infrastructure of HorsePower Brands, it provides entrepreneurs with the tools to grow quickly and make a lasting local impact. The business model is designed for long-term scalability.”
Founded in 2015 and franchising since 2022, Heroes Lawn Care has more than 65 franchised units. Owners may be semi-involved, holding down other jobs, or owner-operators. Veterans are eligible for a 10% discount off their first territory.
Learn more about the Heroes Lawn Care franchise opportunity.
