Innovative Design and Strong Corporate Support Help Gutter Shutter Dealers Build Thriving Businesses
To Gutter Shutter dealers “owning it” comes naturally. They take pride in their ultra-strong, clog-proof rain gutters and their customer service, says Larry Janesky, founder of Contractor Nation, a resource partner to 21-year-old Gutter Shutter.
Janesky explains why Gutter Shutter deserves bragging rights in the rain gutter market, which was worth about $7.97 billion in 2023, is forecast to hit $8.38 billion this year, and should eclipse $11.3 billion by 2030, according to 360iResearch. “In any business, having the best product always helps marketers and salespeople sell on value and customer benefits. We have it with Gutter Shutter. As a case in point, two dealers who left an inferior brand for Gutter Shutter say it’s far superior to anything else on the market. If you work in a specific area of home improvement, having the best product — one you never have to apologize or make excuses for — boosts your team\’s confidence. And confidence is contagious to prospects.
“Gutter Shutter can take a beating from snow, ice, heat and cold, and the weight of rainwater. Leaves and debris clog other gutters, but not Gutter Shutter. It drains more water because it’s bigger, and it will not sag or ever fall off the house. “People want quality components on their homes, and they will never have to repair or replace Gutter Shutter.”
Customer service further feeds the brand’s reputation. “We want dealers who love providing great service. The company has a 57,000-square-foot training center where dealers can get their hands on the equipment and learn to expertly make and install Gutter Shutter before they get to their first house. We also have a customer service program that tells every employee from every department how to behave in every situation with customers. It’s called Wow! Service. It’s easy to teach, easy to learn and easy to live by each day.”
Marketing the Business
That’s only the beginning of corporate support. “Contractor Nation has ongoing sales trainings and sales support. Each week we have our amazing sales trainer, Jim Burlison, do a Zoom call and sharpen the sales skills of every salesperson in our network.” Contractor Nation’s TreeHouse Marketing Group, highly skilled in internet marketing, is a key resource for dealers. “Marketing is critical for any business. We make sure it’s done right by doing it for the dealer. We have been doing it for 20 years and are really good at it,” Janesky says. “Last year, Treehouse’s 125 marketing specialists generated 700,000 leads across all our brands for our dealers.”
Gutter Shutter also helps dealers burnish their business skills. “The Contractor Nation School of Entrepreneurship is a one-of-a-kind learning platform that I wrote. I also serve as the franchisee\’s teacher and mentor for a three-year course. It’s online, on video and in workbooks,” says Janesky, who has been a home improvement contractor for 43 years.
We want dealers to be proud of our brand.
Gutter Shutter, which has territories available nationwide, sets high expectations for its dealers. “If a candidate thinks they will get someone else to run it for them and it will be on autopilot, it won\’t go as well as if the owner is there each day. No business would. We want active owners. If you ‘burn the boats’ and go all in, you will solve problems faster and build the business.
“We want dealers to be proud of our brand and product and take it to the market each day,” Janesky adds. “What we do — water management — is important around homes. In a 1-inch rain, 2,250 gallons fall on an average roof. That amount of water can cause erosion, wet basements and crawl spaces, foundation settlement, flooding and property damage. It never stops raining. The world needs us!”
Why Own a Gutter Shutter?
- High Demand: Gutters are essential for protecting homes from water damage, so there\’s always a need for Gutter Shutter’s services.
- Unique Product: Gutter Shutter\’s design performs at a high level and requires less maintenance than regular gutters.
- Trusted Brand: Gutter Shutter is known for its quality, so it\’s easier to gain and keep customers.
- Low Competition: The exclusivity of the product stands out in a market with so few choices for a complete gutter system.
- Growing Industry: Franchisees can tap into the booming home improvement market.
For more information, visit www.guttershutter.com.
