The Painting Franchise Combines Technology and Professionalism to Stand Out in a Fragmented Industry
Groovy Hues founder Matthew Rathgeb (above) says that the painting industry has always been a black eye in home services. “Painting contractors are notorious for being unreliable. They don’t return calls, and they may or may not show up for jobs. The industry is entirely fragmented,” he says. He set out to change that with the Groovy Hues Painting franchise.
After 20 years of learning the business, Rathgeb believes he has created the perfect model. “I always wanted to take what I learned and change the entire industry,” he says. When he partnered with longtime friend and HorsePower Brands founder Josh Skolnick in 2022, he was well on the way. “The painting industry as a whole is thirsty for more professionalism, and the HorsePower umbrella has it. Groovy Hues and HorsePower Brands will remove the struggles of selling and completing jobs, which is one of the biggest hurdles in the business.”
The Customer Experience
Rathgeb says that the Groovy Hues customer experience is what sets it apart. “We’re all about communication and professionalism,” he says. Investments in technology have made a big difference. “Now we can offer a customized experience. For example, we can store a client’s preferences in our system and show different color options on-screen,” he says.
Even though Rathgeb heads to Omaha every month to share his knowledge at Groovy Hues Discovery Days, he still runs his location in the greater Philadelphia area. “I have 50 painters, three full-time salespeople, a full-time bookkeeper, an operations manager and eight trucks.” He enjoys going on sales calls but spends most of his time overseeing the operation and make sure the “machine is running.”
Groovy Hues’ Multiple Services
When it comes to revamping interior or exterior spaces, nothing beats a fresh coat of paint. Enter Groovy Hues and its full-service offerings:
- Interior Painting: Groovy Hues transforms interiors with precision and style, from single rooms to complete overhauls.
- Exterior Painting: Groovy Hues caters to clients who want to enhance their property’s curb appeal with expert exterior painting services.
- Commerical Painting: Groovy Hues understands the unique needs of commercial clients and works efficiently to minimize disruptions.
- Powerwashing: Franchisees can expand service offerings by providing powerwashing solutions to maintain the pristine appearance of properties. From dirt removal to surface preparation, entrepreneurs can meet the demands of clients looking to preserve their investments.
- Gutters and Shutters: There is opportunity to diversify business offerings by addressing the need for property maintenance and protection. Franchisees can provide gutter and shutter services to safeguard against water damage and refresh the look of buildings, generating additional revenue streams.
Benefits of Ownership
- Superior Marketing: Groovy Hues helps with SEO and social media efforts to reach potential customers.
- Relationship Business: Realtors and builders refer jobs. “Get out and hit the streets; sponsor events, network locally,” Rathgeb advises.
- Referral Business: “One job leads to another. If you do the right things daily, it pays off. We plant trees, and tree stake a while to grow. Eventually, the trees will bear fruit,” says Rathgeb.
- Client Experience: Technology makes it possible to offer exceptional services such as onsite estimating, pre-inspection walk-throughs, quality guarantees and more.
HorsePower Brands
Groovy Hues is part of the HorsePower Brands portfolio of complementary home services franchises. All HorsePower Brands franchises have in-demand services and simple business models. Other concepts in the HorsePower Brands portfolio include Mighty Dog Roofing, iFOAM, Bumble Bee Blinds, Blingle!, Gatsby Glass, Stand Strong Fencing and Heroes Lawn Care.
About Groovy Hues
Founded in 2022, Groovy Hues is poised to become a force in the $179.98 billion global paint and coatings industry. No experience in painting or home-service industry management is required, and franchisees are ideally enthusiastic about their community, support local events and charities, and thrive on organization and accountability. Qualities of leadership, teamwork, and responsibility are a must for the painting franchise.
For more information about Groovy Hues, visit https://groovyhues.com/franchising/.
