New Franchise Opportunity Helps Golfers Train Year-Round with High-End Technology, Coaching and Flexible Access
- GolfTRK franchises give golfers an easy way to practice more often and improve their game.
- Members use advanced technology from Trackman and PuttView to get instant feedback during every session.
- GolfTRK franchises are built for convenience, with flexible hours and memberships.
- Each GolfTRK location also includes a PGA pro, so members can get lessons, club fittings and help understanding their data.
Most recreational golfers want to improve their games, but finding time to practice is not always easy. Long workdays, family commitments and bad weather can make it hard to get to the course or even fit in a trip to the range.
GolfTRK, a tech-enabled golf franchise, was created to make practice more convenient and consistent. CEO Alex Reed says the concept is designed to fit into a golfer’s routine much like a gym, making regular improvement more convenient. Reed and co-founders Matt Williams and Sam Collins saw an opportunity to give golfers a smarter, easier way to practice regularly and get feedback that can help them improve.
GolfTRK is entering the market at a time of strong momentum. According to the National Golf Foundation, 28.1 million Americans played on-course golf in 2024, the highest total since 2008. Total participation, including off-course play, reached 47.2 million, while simulator and screen-golf use grew from 3.8 million users in 2015 to 8.1 million in 2024.
For the partners, the idea came from personal experience. All three had spent over a decade in corporate America, loved golf and shared an entrepreneurial mindset. They were also at a stage in life when getting out to play had become more difficult. “As young dads with less time to go play, we were all in the same place in our corporate and personal lives,” Reed says. “We wanted a place where we could stop in before work, over lunch or after work, get quality reps in and head home. Our first facility was built so we would have something for ourselves.”
Their idea evolved into GolfTRK, a membership-based indoor club focused on game improvement rather than food, drinks or entertainment. Reed says the market already had plenty of social golf concepts, but there were fewer options for golfers who simply wanted a serious place to practice.
The Member Experience
Here’s how it works: GolfTRK members book a bay, which is a private indoor hitting station with golf technology that helps players practice and track their swings. They let themselves into their local GolfTRK with keypad access and head to their reserved session. The clubs are open from 5 a.m. to midnight, hours which were extended because of demand. “You’d be shocked at how many people come and hit balls at 5 in the morning,” Reed says. Because GolfTRK does not accept walk-ins, members can count on organized scheduling and reliable access.
“Our average customer comes almost 10 times a month,” he says. “It becomes a routine: come in, put in the work and head home. The typical GolfTRK member is a committed recreational player who wants to stay sharp between weekend rounds. With a variety of membership options, including individuals, guests, and month-to-month or annual memberships, GolfTRK offers a convenient and consistent way to stay engaged with the game.
GolfTRK Technology
Technology is a major part of GolfTRK’s appeal. The brand uses Trackman, a Denmark-based sports technology company founded in 2003, which Reed calls “the gold standard in the industry.” Trackman uses patented optically-enhanced radar and camera technology to measure more than 40 club and ball data points on each shot, giving golfers precise feedback on impact and ball flight.
GolfTRK also uses PuttView Indoor, a putting technology platform developed by German engineers and based in Hamburg, Germany. Using augmented reality, projected visuals and camera tracking, PuttView turns an indoor green into an interactive training space. It shows golfers the intended line, break and pace of a putt in real time while tracking multiple putts at once. The result is a level of short-game feedback most golfers would not typically have access to.
For many golfers, access to this technology is a major part of the appeal. “They’re very, very, very expensive to put in your home,” Reed says. Through its membership model, GolfTRK makes that technology far more accessible, giving players instant video replay, detailed performance data and a better understanding of what is really happening in their swings. Reed says even short sessions can make a difference. “You’d be amazed at how productive even a 30- or 40-minute session can be inside. Most people say that you can get about as much done in half an hour as it would take to go play a full round of golf plus hit balls outside.”
Each facility also has a PGA pro on site, which Reed says is a key differentiator for the concept. He compares that role to a personal trainer at a gym. Members can practice on their own, but they also have access to lessons, club fittings, instruction and help making sense of their data. “PGA pros are subject matter experts and also have deep credibility and experience in golf and golf instruction,” he says.
Ideal Franchise Owner
From an operations standpoint, GolfTRK is a relatively straightforward business. “In a typical GolfTRK facility, a general manager runs the day-to-day,” Reed says. That person could be the franchisee, a PGA pro or another qualified operator. The concept appeals to two main franchisee profiles: executive or part-time owners who prefer to have a manager running the club, and owner-operators (often golf professionals), who want to run the location themselves and keep more of the lesson revenue. “The unit economics change quite a bit when the GM is also the operator, because the payroll line becomes leaner and service revenue flows through more directly.”
A typical GolfTRK facility runs about 2,000 to 5,000 square feet, to allow for 3 to 6 bays. The concept can work in warehouse, flex or retail settings. After a contractor completes the buildout, GolfTRK handles the final installation, bringing in the turf, screens and technology.
Sustainable Growth
GolfTRK opened its first location in August 2023, followed by a second in January 2025, and began selling franchises in early 2025. Since then, the brand has sold 43 units and opened its fifth location, with a flagship headquarters site planned for Kansas City later this year.
To support its next phase of growth, GolfTRK teamed up with REP’M Group. “This was not about selling more units,” he says. “It’s more about adding scalability and capacity to focus on what is most important, which is franchisee success. We have to make sure that we’re holding up our end of the bargain.”
Reed says REP’M has helped GolfTRK professionalize its front-end systems, while REP’M’s sister division, Build’M, has added strength on the construction side. Build’M supports franchisees from the time a license is sold through the opening of the location, which fits neatly with GolfTRK’s goal of opening clubs efficiently and consistently. The all-in investment can vary depending on size, but a typical location falls around ranges from $398,743 to $973,500 depending on the facility size, with an opening timeline of about nine to 12 months.
Reed says GolfTRK is a game-changer for many golfers because it gives them a more realistic way to practice consistently. “GolfTRK doesn’t replace tee time. We’re just adding another layer of engagement for people who are really passionate about the sport and want to engage with it in a modern way.”
Visit the GolfTRK website for more information.
