FullSpeed Automotive Adds Laura Sasser to Leadership Team

HW - Laura Sasser, FullSpeed Automotive

Sasser Aims to Strengthen FullSpeed’s Position in the Auto Services Industry Through a People-Centric Approach

FullSpeed Automotive, a franchisor of automotive concepts, named Laura Sasser senior vice president of retail store operations. With this newly formed role, she will focus on operational efficiencies and alignment to ensure a consistent customer experience. She brings nearly 20 years of experience to the role. Franchises under the FullSpeed umbrella include SpeeDee Oil Change & Auto Service, Grease Monkey, Kwik Kar, Herbert Automotive, Super Lube Plus, and Excel Car Wash. 

“FullSpeed Automotive is becoming a growing force in the auto services industry, and I’m excited about being able to add value to our customers and create a customer-centric, full-service culture. You can get great service from a number of places, but it’s the focus on people that will set the winners apart,” Sasser said. She added that since cars and trucks remain a big investment for families, FullSpeed Automotive is poised to be a company that customers can go to get their vehicles serviced with the best experience available.

Driven by a belief that people are everything, Sasser has always been drawn to improving the customer experience and shaping how a company treats them. To her, customers are the lifeblood of every industry and service sets companies apart. “We shop and do business where we feel accepted, and I make it my mission to have every customer feel that they can always find a home with us and we will always appreciate their business.”

Laura Sasser, FullSpeed Automotive
Laura Sasser is the new senior vice president of retail store operations for FullSpeed Automotive.

Sasser believes that FullSpeed will continue to make a splash in franchising because of its commitment to creating value and growth for franchise partners. “We will do everything we can to support our partners and give them the tools they need to win.” 

FullSpeed’s leadership team looks forward to having Sasser take on this new role. “As we continue rapid growth into Q3, bringing on Laura will help us to ensure that we offer a consistent and world-class customer experience across our shops. Laura’s capabilities and commitment to excellence align perfectly with our people-first culture. She is proven in consistently delivering maximum results, has a keen eye for driving continuous process improvement, and cultivates high-performing teams,” said CEO Rob Lynch. In addition to Sasser, Scott Accardo has been added to the leadership team as vice president of operations of SpeeDee Oil Change & Auto Service.

A Track Record of Success

Prior to joining FullSpeed, Sasser spent nearly two decades at Channel Control Merchants (CCM), a KKR portfolio company. During that time, she contributed to CCM’s growth by navigating complex challenges, spearheading growth strategies, and exceeding targets. Her skill sets include asset protection, inventory management, store operations, and training and development.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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