Freddy’s Creates NCAA Tournament Spin-off Promotion

In the spirit of the NCAA Men’s Basketball tournament, Freddy’s Frozen Custard & Steakburgers launched its promotional March Toppings Madness competition last month.

Fans of the quick-casual restaurant franchise voted on four brackets of frozen custard toppings, steakburger condiments and dipping sauces. After six rounds and a championship battle, hot caramel was voted the national champion menu item topping.

“In an age where March Madness fans are very tuned in to bracket updates, we aimed to engage our fan base in much the same way,” commented COO Scott Redler. “Through our opt-in text messaging program, we sent Freddy’s fans the link to our tournament spin-off bracket and encouraged them to vote for their favorite Freddy’s topping. It was an amusing twist on a well-publicized time of year and we received a high-level of participation.”

“Freddy’s is bringing the 50s to life 60 years later,” commented Freddy’s president Bill Simon. “We try to recreate those feelings of family and hospitality in an innovative and technologically light-speed-moving world. Freddy’s needs to say in touch with ‘likes’, ‘follows’, and the rest, while at the same time, create an in-store safe haven from the bustling world.

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