Franworth® a franchise-focused growth equity firm, recently announced it has signed a partnership with The Barre Code®, marking the continued expansion of the company’s beauty and wellness division. Founded in 2010 by entrepreneurial duo Ariana Chernin and Jillian Lorenz, The Barre Code is widely-known for its results-driven fitness offerings centered on cardio, strength, and restoration and focused on women empowerment, with 44 studio locations across 17 states. As a leader in accelerating growth for beauty and wellness concepts, Franworth will leverage the firm’s 450 years of combined franchise experience to fuel The Barre Code’s efforts to expand its footprint across the U.S.
The Barre Code founders selected Franworth in their milestone 10th year in business to gain the expertise of an experienced team. Franworth offers The Barre Code and its partnership brands – new and emerging – access to resources and efficiencies for the franchisor through its broad menu of services including Finance. Franchise Administration, Real Estate, Construction, Operations and On-boarding, Marketing, Franchise Sales, Fulfillment and Distribution and Executive Advisory. Franchisees also benefit from purchasing power of back-office services available through Franworks.
This partnership offers The Barre Code’s team the space to focus on their mission of creating programming to grow a best-in-class fitness program for everybody and every BODY, while promoting personal growth and self-acceptance.
For more information on Franworth or to learn more about how to build your brand, visit franworth.com.