As Director of Brand Management and PR, Sower Will Help Franchise Companies Improve Their Online Presence
FranchiseWire, franchising’s leading news source, has announced Gene Sower as director of brand management and PR. The seasoned digital marketing expert will help franchise companies improve their organic search results and digital footprints through customized SEO strategies and content marketing programs. He brings over six years of franchising experience to the role.
“What excites me most about FranchiseWire is its quality content and value proposition. We provide an amazing platform for brands to share their stories. I have watched FranchiseWire’s evolution, and it has been impressive — its traffic is incredible and keeps growing every day,” Sower said. “The content marketing programs we offer can easily put an emerging brand on the map and breathe new life into an established franchise. We can showcase franchisees, highlight a brand’s leadership team and help with reputation management. The possibilities are endless.”
In 2006, Sower founded digital marketing company Samson Media, LLC. After selling it in 2021, he stayed as a consultant through 2023. Sower and Samson Media have been long-time clients of International Franchise Professionals Group (IFPG), FranchiseWire’s parent company.
Sower has been integral in building and developing franchise broker websites for IFPG’s growing network of 600-plus consultants. He has worked closely with IFPG’s CEO and co-founder Don Daszkowski for more than 7 years. “When Gene told me he was looking for something new, I immediately thought of him for this role. Gene is an expert in content marketing, digital marketing, PR, and also a great friend. We are thrilled to have him on board,” Daszkowski said.
Working with IFPG
Over his time with IFPG, Sower has seen firsthand the positive energy and fun that the team brings to the table. “I see the growing influence of the broker network propelling the entire industry forward. It’s like a rocketship — hold on with two hands!” Sower said. “That infectious energy — which is a hallmark of franchising — combined with the ability to help entrepreneurs achieve the American Dream makes franchising great.”
IFPG President Red Boswell is excited to work with Sower in this new capacity. “Having worked with Gene for nearly a decade at IFPG, we are honored that he has taken the lead as director of brand management and PR for FranchiseWire. He’s an important part of our franchise family and is a perfect choice for the role.”
Boosting Online Presence
As an entrepreneur, Sower understands the preparation and dedication it takes to make a business successful, but he also recognizes that it’s sometimes necessary to call on experts to propel a business forward. He plans to leverage his real-world entrepreneurial experience and SEO savvy to help franchise companies maximize their online presence. “I love helping brands navigate the complicated world of digital marketing, and this is the perfect opportunity. I am beyond excited,” Sower said.
