Former 24 Hour Fitness Exec Joins Fitwall to Lead Franchise Operations, Expansion Into New Markets

Fitwall, one of the world’s most innovative fitness companies, added industry leader JoAnna Tuttle Bergfeld as its Director of Studio Operations. 

Bergfeld is responsible for providing strategic operational oversight of the studio business and valuable support to the franchise’s sales and marketing initiatives.

“We are very excited to have such a highly respected member of the fitness leadership community on our team,” said Michael Webb, Fitwall’s CEO.

Most recently, Bergfeld was President of elements®, a popular fitness and lifestyle brand for women. Prior to that, Bergfeld spent 25 years with 24 Hour Fitness where her business acumen helped expand six clubs to more than 420.

Fitwall studios offer high-intensity interval training sessions that deliver strength, cardiovascular fitness and flexibility all in 40 minutes. Members check in on an iPad and click into the Fitwall using a Bluetooth heart rate monitor, known as a peanut.

Fitwall currently operates studios in San Diego, Newport Beach, Los Angeles and Detroit with Denver and Scottsdale opening soon.

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