New Fort Bragg location to serve more than 250,000 soldiers and family members
Edible Arrangements today announced the opening of its first franchised store on a United States military base at Fort Bragg in North Carolina.
Franchisees Laverna and Martinez Alexander will operate the location, which will serve more than 250,000 soldiers, retirees, family members and civilians. Laverna also owns an Edible Arrangements® store in nearby Spring Lake.
The largest Army installation in the world, Fort Bragg is home to almost 10 percent of the Army’s active component forces, including the 82nd Airborne Division.
“This is a tremendous opportunity for Edible Arrangements to help the men and women of our military and their families celebrate what is good in life with our fresh, healthy and delicious solutions,” said Edible Arrangements President Robert Price, who was joined by Garrison Command Sergeant Major Yolanda M. Tate and other military officials for a ribbon cutting ceremony to celebrate the opening. “Edible Arrangements has a long history of supporting the members of the military, and we hope this is just the first of many locations to come on military bases around the world.”
Edible Arrangements is an active supporter and participant in the International Franchise Association’s VetFran program, which helps veterans become business owners after leaving military service. In 2013, the company also launched its Hero’s Welcome™ initiative with the goal of providing job opportunities and career paths for veterans at Edible Arrangements locations nationwide.
Edible Arrangements was selected by the Army Air Force Exchange Services (AAFES) as part of its BE FIT health initiative designed to provide healthy food options on military bases.
About Edible Arrangements
With more than 1,200 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the world’s largest franchisor of shops offering creatively designed fresh cut fruit arrangements and chocolate Dipped Fruit™ boxes. Edible Arrangements locations also carry the company’s rapidly expanding Edible To Go® line featuring individual fresh and Dipped Fruit™ pieces, Fruit Truffles®, fruit kabobs, Dipped Fruit™ cones, dipped half bananas, Edible Pops®, fresh fruit salads and parfaits. Selected stores also offer all-natural fresh fruit smoothies and juices and Froyo Fruit Blends™. Since its founding in 1999 in East Haven, Conn., the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine’s annual “Franchise 500,” Entrepreneur’s Top 40 of “Fastest Growing Franchises” and “America’s Top Global Franchises” as well as being included for eight consecutive years among the “Inc. 5000″ list of the fastest growing privately-held companies. Edible Arrangements fresh fruit arrangements, chocolate Dipped Fruit™, and Edible To Go® treats can be enjoyed at franchise locations worldwide. Gifts can be ordered online at www.edible.com and by phone at 1-877-DO-FRUIT®.