Games, Field Rentals, Training, Camps, and Parties Set Soccer 5 USA Apart in Small-Sided Soccer
The father-and-sons founders of Soccer 5® USA live and breathe soccer, and they count on their franchisees to own that same dedication. Soccer 5 offers games, field rentals, training, camps and parties that revolve around small-sided soccer. (To the uninitiated, small-sided soccer is a fast-paced, offense-heavy, no-goalie sport, with games of 10-minute halves played on small fields.)
Alan Georgeson and his sons Scott, company president, and Jack, director of business development, founded Soccer 5 in 2010 and see unlimited potential for the brand. “Soccer is the biggest sport in the world and the fastest growing in the U.S.,” Jack says. “With the U.S.-based World Cup coming in 2026, the golden generation of U.S. soccer is upon us. Our owners will have the chance to create a venue that is financially rewarding and gives back to the community.”
Small-sided soccer is inclusive and accessible, he adds. “Soccer 5 allows customers to play at the recreational level without the need for outstanding talent or fitness due to the miniature-sized fields. This is like a non-golfer enjoying Top Golf or someone enjoying pickleball who has never picked up a racket. Field space is highly in demand for recreational soccer, and our concept is a great way to deliver that.”
The Georgesons also have developed a profile for standout franchisees. “They must align with our values of giving back to the community by creating a safe and healthy environment for people to exercise and make friends,” Scott says.
“Our franchisees and their teams should ensure we are known as an inclusive environment that impacts lives in a positive way. And we want them to go all in, doing whatever it takes for their franchise to succeed.”
Jack emphasizes that franchisees must follow “our playbook” and be hands-on. “If they believe they already have it all figured out, why invest in a franchise? Even though our franchise offers the ability to scale through a general manager without the owner being on-site, success still requires hours of time and lots of grit.”
At Soccer 5, we take ownership of setting up our franchisees with every tool they need for success.
Jack Georgeson
Franchisee Success
“At Soccer 5, we take ownership of setting up our franchisees with every tool they need for success. Our promises are to reinvest the royalty dollars we earn back into our systems and to use franchisees’ feedback to improve their businesses. In return, we ask our franchisees to show up every day with a winning mentality and a willingness to learn from our lessons over 15 years. We believe if both sides deliver on these promises, we cannot fail.”
BrandONE, a franchise development company, is helping Soccer 5 find qualified U.S. franchisees.
Franchisee Benefits
The Georgesons refined the business to benefit franchisees as follows:
- Construction management assistance: Alan says this keeps owners from being “bogged down managing contractors while their Soccer 5 franchise comes to life. This will ensure the facility meets quality standards and is ready for an excellent grand opening.”
- Training: Training covers onboarding, technology, sales, maintenance and curriculum.
- Cutting-edge technology: “Our training platform is equipped with gamified videos and quizzes tested by our corporate employees to ensure our franchisees’ hires are ready to hit the ground running,” Jack says.
- General managers serve as coaches: “They have achieved the very thing our franchisees are setting out to accomplish,” Alan says. “Walking the walk is important to us.”
- A dedicated coach for youth programming: A dedicated coach for youth programming is an option if this is a priority for the franchisee.
- Multiple revenue streams for social, recreational and competitive players of all ages: Adult field rentals, tournaments, corporate events, food and beverage sales, youth programming (camps and training for all levels), birthday parties and league play.
- Scalability: “Soccer 5 is an extremely scalable model for multi-unit opportunities, and we are looking for ambitious owners in that sense.”
For more information, visit https://soccer5franchise.com.
