In Honor of National Oatmeal Day, We Look at How Fast-Food Chains Give the Classic Breakfast Option a Gen Z-Approved Glow-Up
The classic bowl of oats has come a long way from its humble beginnings. Once a plain breakfast staple, oatmeal has become a full-blown food trend and go-to snack among Gen Zers (individuals born between 1997-2012). It’s not just a delicious option for breakfast — it’s all the rage any time of the day. Oatmeal influencers (oatfluencers, if you will) on social media get countless likes and views by showing off creative ways to make overnight oats, baked oats, granola and other eye-catching creations that look as good as they taste.
Data from YouGov shows that Gen Zers are the most health-conscious breakfast consumers, preferring nutritious options that align with their values and busy schedules. As a result, fast-food oatmeal is having a moment. As younger people lean into healthy comfort foods, fast-food marketers and menu developers are incentivized to make oatmeal exciting again. From chia seeds and fresh berries to Nutella swirls and coconut flakes, the once-modest oat is being elevated into an indulgent, adaptable treat that fits any on-the-go lifestyle.
The breakfast staple’s nutritional benefits also check an important box for Gen Zers. For example, eating oatmeal can help regulate blood sugar and support weight management, as well as reduce the risk of heart disease by lowering total cholesterol, according to the Cleveland Clinic.
Wellness enthusiasts and mainstream customers alike who want something tasty, affordable and customizable have elevated oatmeal to a cult-like status. In the franchise world, brands like McDonald’s and Playa Bowls can bring these consumers into the fold by reimagining this timeless staple through innovation and smart marketing.
To commemorate National Oatmeal Day (Oct. 29), we take a look at how restaurant chains are capitalizing on this fast-food oatmeal craze.
Where to Find the Best Fast-Food Oatmeal on National Oatmeal Day
First Watch
Menu highlight: Steel-Cut Oatmeal
What’s in it: This oatmeal is made to order with berries, banana, pecans, reduced-fat milk, brown sugar and a baked muffin of the day.
Why it works: This menu option has it all: fiber from the oatmeal, dairy from the milk and some sweetness from the muffin. What can be a better way to start the day?
Jamba
Menu highlight: Berry Brown Sugar Oatmeal
What’s in it: Jamba’s Berry Brown Sugar Oatmeal is a must-try for any oatmeal fan. This standout menu item features steel-cut oatmeal and oatmilk, topped with brown sugar, strawberries and blueberries.
Why it works: It’s the perfect light breakfast for anyone looking to start their day the right way. You won’t feel weighed down after eating this fast-food oatmeal!
McDonald’s
Menu highlight: Fruit and Maple Oatmeal
What’s in it: McDonald’s Fruit and Maple Oatmeal recipe features two full servings of whole-grain oats, with a touch of cream and brown sugar. It is loaded with red and green apples, cranberries and two varieties of raisins.
Why it works: “Healthy” is typically not the first word that comes to mind when you think of McDonald’s. This wholesome option stands out on a menu of burgers, fries and desserts.
Panera Bread
Menu highlight: Steel-Cut Oatmeal with Strawberries & Pecans
What’s in it: This menu item consists of steel-cut oats, topped with strawberries, toasted pecan pieces and cinnamon crunch topping.
Why it works: Oatmeal fits right in with Panera’s health-conscious menu of soups, salads and sandwiches.
Playa Bowls
Menu highlight: The Nutella Bowl
What’s in it: This fun and unique oatmeal bowl includes strawberries, banana, coconut flakes and Nutella.
Why it works: Playa Bowls is capitalizing on this Gen Z breakfast trend with a full lineup of oatmeal creations. In addition to the Nutella Bowl, guests can choose from the maple and brown sugar bowl; the blueberry, strawberry and almonds bowl; and the power bowl.
Starbucks
Menu highlight: Rolled & Steel-Cut Oatmeal
What’s in it: This hearty menu selection starts with rolled and steel-cut oatmeal — from then on, it’s customizable. Toppings to choose from include dried fruit, blueberries and various sweeteners, like honey, Splenda and brown sugar.
Why it works: Gen Zers love customization, and this fast-food oatmeal option checks that box.
The Big Biscuit
Menu highlight: Cranberry Pecan Oatmeal
What’s in it: This oatmeal features a cozy combination of cranberries and pecans, served with a choice of a buttermilk biscuit, toast, English muffin or fruit.
Why it works: This comforting dish shows The Big Biscuit’s knack for balance — wholesome ingredients with a touch of indulgence. It’s a smart way to appeal to guests looking for variety and a satisfying, better-for-you breakfast option.
