Mother-Daughter Franchise Owners Share Passion for the Brand’s Affordable, Accessible Skin Care
This Mother’s Day, three mompreneurs have something new to celebrate, sharing not only kinship, but successful business partnerships with their daughters as FACE FOUNDRIÉ franchise owners. Laura and Daryn Packer, Morgan Flowers and Deborah Grayflowers, and Heidi and Hayley Jacquin bring diverse experiences and skills to their facial bar franchises. What they share is a passion for the brand, bringing accessible and affordable skin care to their communities and, of course, working with each other.
Paths to FACE FOUNDRIÉ
Laura and Daryn Packer
FACE FOUNDRIÉ, Birmingham, Mich., opened in 2021
I looked into FACE FOUNDRIÉ and realized the concept was relevant and innovative.
Laura had worked in retail – including as a key leader at Lululemon when the popular activewear brand entered the U.S. market – before becoming a stay-at-home mom with four very active kids. After the kids were grown, she began looking into franchising. “I loved being part of a team in a buzzing retail environment,” she says. “When I found FACE FOUNDRIÉ, it made sense to me as a concept for busy women who are juggling a million schedules and still want to feel good about themselves – just like me!”
Laura’s daughter, Daryn, had worked in corporate public relations and marketing in Washington, D.C., then as a communications manager for a food-based nonprofit in the San Francisco Bay Area, and more recently as co-owner and operator of a specialty grocery store outside Rocky Mountain National Park, where she says she fell in love with operations, community partnerships and team management.
The mompreneur in Laura recognized her daughter’s management and operations expertise, which happened to be what she needed for her FACE FOUNDRIÉ franchise. “I never dreamed Daryn would take the job, but I reached out to her and was able to lure her from that beautiful mountain town where she had been living.”
Before accepting her mom’s offer, Daryn says she had to make sure she believed in the opportunity. “I looked into FACE FOUNDRIÉ and realized the concept was relevant and innovative. It’s the luxury of being able to prioritize skin care, not just because you want to or have the funds, but because it’s approachable in every way: price point, timing, services.”
Laura and Daryn have a second store in development in Ann Arbor, Mich., with plans to open in August, and they’re actively looking for a third location.
Deborah Grayflowers and Morgan Flowers
FACE FOUNDRIÉ, Atlanta, opened in 2022
FACE FOUNDRIÉ is a female-owned brand – a living example of what women can achieve.
Deborah and her daughter, Morgan, have corporate backgrounds in program management and project management, which gave them an appreciation for standardized operations across multiple locations, as well as experience in leading marketing campaigns, implementing loyalty programs and driving training initiatives. Strategic direction, digital transformation and ensuring brand consistency were part of their everyday responsibilities – and experiences essential for successful franchise ownership.
Morgan’s interest in skin care deepened as she researched facial franchises to treat her own skin issues. She read about FACE FOUNDRIÉ founder and CEO Michele Henry’s philosophy that went beyond improving clients’ skin to providing them with newfound confidence.
Morgan and Deborah – who already knew they shared skills, strengths and passions – discussed the possibility of franchise partnership, specifically with FACE FOUNDRIÉ. They say the idea was appealing because franchising offered a proven business model, products tested across a variety of markets, a structured onboarding program, marketing guidance, ongoing support, established vendor relationships and independence as business owners to forge their own future.
“FACE FOUNDRIÉ was attractive to us for several reasons. First, it’s a female-owned brand – a living example of what women can achieve – which has always been an important message in our family,” Morgan says.
She and Deborah also agreed with the brand’s core values of being affordable, approachable and accessible to all. “Many people still view facials as a luxury reserved for special occasions,” Deborah says. “FACE FOUNDRIÉ’s structure changes that perception by creating opportunities for regular, ongoing self-care, pampering and moments of total relaxation – and who doesn’t want that?”
Deborah and Morgan are building their Star Metals District store in Atlanta into a strong flagship location, with plans for expansion into other communities.
Heidi and Hayley Jacquin
FACE FOUNDRIÉ, Northern California, opened in December 2024
Naturally healthy, hydrated skin is trending right now, and FACE FOUNDRIÉ is not only at the forefront of that movement, but also provides luxury at a value price.
Heidi was a serial entrepreneur who started businesses in technology, personal care, toy, restaurant and retail industries. Before initiating FACE FOUNDRIÉ’s expansion into Northern California, she had been a franchisee with Teavana and Jimmy Johns, and currently has a 7Brew Coffee franchise in Atlanta. Daughter Hayley became a fan after discovering FACE FOUNDRIÉ during a trip to Minnesota where the brand is based. Heidi recalls Hayley’s excitement: “She told me FACE FOUNDRIÉ was really special, and exactly the kind of place she and her college friends were seeking for skin care.”
Hayley, now a Miami University graduate with degrees in strategic communications and entrepreneurship, says younger consumers are knowledgeable and “obsessed” with skin care. Research attests to the Gen Z demand for skin care that’s driving the $19.4 billion market, according to Statista.
“Naturally healthy, hydrated skin is trending right now,” Hayley says, “and FACE FOUNDRIÉ is not only at the forefront of that movement, but also provides luxury at a value price, which is especially helpful for young clients who don’t have much disposable income yet, but still want to care for themselves.”
Heidi says she’d had only a couple of facials her entire life before visiting FACE FOUNDRIÉ and becoming “addicted” to FACE FOUNDRIÉ’s Hydrafacials. “I really wanted to bring this brand from Minnesota to my hometown of Santa Rosa, [Calif.], so I could share the wonderful services with my friends and community. The value proposition of FACE FOUNDRIÉ was exciting to me because California isn’t really known for having low-cost services. It’s really fun and rewarding to bring affordable personal care services to a larger and more diverse group of people right where we live.”
Heidi and Hayley have additional Bay Area locations in development including a second store at the Corte Madera Town Center mall in Marin County, which they hope to open this summer, and a third location at Montgomery Village in Santa Rosa opening in December or January.
Family Business
Mompreneurs Laura, Deborah and Heidi and their daughters have involved other family members in their franchises, as well.
Spencer Packer, Laura’s oldest son and Daryn’s brother, advises in marketing efforts and digital strategy, and his wife, Anya, provides business coaching. Deborah’s daughter (and Morgan’s sister), Erin, is their operations manager, and patriarch Glenn “handles the heavy lifting, literally, by helping with physical tasks, delivering supplies, making repairs and serving as a valuable sounding board for our ideas,” Deborah says. Alec Jacquin, Heidi’s son and Hayley’s brother, found the first FACE FOUNDRIÉ location on Chestnut Street in San Francisco’s Marina District and helped with their grand opening. “It’s a wonderful space with art deco details and tall ceilings, and it happens to be on the most trafficked block of Chestnut Street,” Heidi says.
Each of the women says working together has given them a deeper appreciation for each other. Daryn says some of her mom’s positive attributes have rubbed off on her. “My mom is a huge cheerleader, loyalist and nurturer, and she has transformed the culture of our team by making sure everyone feels supported and championed. I tend to be a workhorse and focused on strategy and analytics. Working with someone who is in constant cheerleader mode has taught me to lighten up and leave room for celebrating success along the way.”
Deborah says understanding each other’s strengths has been key: “Morgan is strategic and driven, I bring detail and patience, Erin is people-oriented, and Glenn is always supportive in every way.”
Heidi and Hayley say they’ve seen strengths and traits they hadn’t been aware of in each other. Mompreneur Heidi recalls the pride she felt in Hayley’s confidence in public speaking and team leadership. And Hayley says she was surprised to see her mom take on physical tasks, such as faux painting in the lobby and unpacking boxes. “It was amazing to see that even an accomplished business owner would still do physical labor in our new store,” Hayley says. “It showed me the level of passion and commitment needed to start up a new business.”
About FACE FOUNDRIÉ
Founded by serial entrepreneur Michele Henry in 2020 and franchising since 2021, FACE FOUNDRIÉ is an all-inclusive, focused facial bar franchise, with 154 units sold and 56 open. The Minneapolis-based brand is on track to have 75 units open by the end of 2025 and 150 by the end of 2027.
For more information about franchising opportunities, visit FACE FOUNDRIÉ’s website.
