A Few Shows a Year Brings in a Pipeline of Leads for the Home Renovation Business
After spending almost 30 years as a project manager and senior executive in the oil and gas industry, Kevin Revere was ready for a change. When he came across the Refresh Renovations franchise opportunity, he was intrigued. The New Zealand-based home renovation franchise leveraged local home shows and had a unique business model that made sense to him. Instead of simply pricing out jobs with no real detail like most contractors do, Refresh Renovations works with clients to create custom renderings based on their needs — and then they price out the job. And by the way, the customer pays for those services up-front.
“We find out what motivates our clients and what their tastes are. Do they want to sell in a few years or stay for the long term? Do they entertain frequently or work from home?” he says. “Once we gather all of these details, we can generate a very reliable quote. This creates a trust factor and wins clients over. It also protects margins.”
Our business model is addressing a real market need.
Local Home Shows
When Revere opened Refresh Renovations of South Houston in February 2022, he got started several weeks earlier than he initially planned. He was advised by the Refresh Renovations support team to take advantage of local home shows, and it just so happened that a big one was coming to his area. Revere jumped right in and set up a booth at the local home show. And he was glad he did. “I left that first show with $1.5 million in leads. I realized then that our business model is addressing a real market need,” he says. Revere figures that if he attends three local home shows a year, he can fill his pipeline of leads.
Revere has used digital marketing tools to bring in business, but the local home shows have given him the best ROI. At the moment, Revere has two full-time employees (a construction manager and an account manager) along with a network of subcontractors who do the hands-on work. Revere spends his time monitoring clients throughout the process, pricing projects and visiting job sites. He plans to hire a project manager in 2023.
Revere attributes his success to taking a proactive approach to running the business. He says that collaborating with fellow franchisees, hiring the right people and taking advantage of everything the company has to offer have made all the difference.
About Refresh Renovations
Although the home remodeling industry is worth billions, it’s incredibly fragmented and plagued with unreliable contractors who don’t always return calls or don’t even show up. The Refresh Renovations franchise has set out to change that with a proven customer-focused process that delivers great outcomes and satisfied homeowners.
Refresh Renovations is looking for franchise partners who are growth-minded business leaders and are good at building relationships. Franchise owners spend their time meeting with clients and leading and building their teams. Franchise owner Kevin Revere says that the secret to his success has been tapping into all the franchisor has to offer:
- Global company
- Great tools/CRM system
- Unique business model
- Experienced team
- Branding/marketing tools
Home Services Industry
The Refresh Renovations franchise leverages the growing Home Services Industry. According to the Home Service Market Report, the U.S. home services market is worth more than $500 billion. Americans complete approximately 511,345,000 home service jobs yearly — about 16 jobs per second. The home services industry is expected to continue growing in 2023.
For more information about the Refresh Renovations franchise, visit https://www.refreshfranchiseopportunities.com/.