Evive Brands Names Ryan Parsons Chief Executive Officer

Ryan Parsons CEO for Evive Brands - hirewire - franchise news

Parsons is Driven to Provide High-Quality Service for Families

Ryan Parsons has been named chief executive officer of Evive Brands, a franchisor of leading services brands. With the backing of investment firm The Riverside Co., Evive has grown to include Executive Home Care, Assisted Living Locators, Grasons Co., and Brothers that just do Gutters, which Parsons and his brother, Ken Parsons, have been growing since 2002. As CEO, Parsons will focus on extending Evive’s reach into the broader home services market, and he brings more than a decade of experience to the role.  

“I am truly honored to join Evive Brands as CEO at this pivotal moment in the company’s journey. The opportunity to lead Evive’s expansion into the broader home services market is not only exciting but also deeply aligned with my passion for driving growth and delivering exceptional value to customers. Our mission to enhance people’s lives through a comprehensive suite of services is more than just a strategic goal; it’s a commitment to making a real difference in the communities we serve,” Parsons said.

Joe Lee, senior partner at The Riverside Company, said hiring Parsons as CEO was a strategic decision aligned with the company’s objective to extend its reach into the broader U.S. residential population. “In our pursuit of broadening Evive’s impact within the home services industry, we recognized the need for a leader who not only understands the intricacies of this market but also shares our vision for growth and innovation,” Lee said. “Ryan’s proven leadership, coupled with his extensive experience in scaling businesses, positions Evive to offer a more comprehensive suite of services designed to enhance people’s lives significantly. We are confident that under Ryan’s guidance, Evive will not only expand its service offerings but also enrich the quality of life for our customers, making a tangible difference in the communities we serve.”

Ryan Parsons CEO for Evive Brands - hirewire - franchise news
Ryan Parsons is the new CEO for Evive Brands. 

For Evive to positively impact the future of franchise, Parsons explained that the franchisor has to support founders and franchisors in realizing their dreams while equipping franchisees with the tools they need to succeed. Parsons praised the complementary nature of Evive’s franchise brands, citing Executive Home Care, which provides in-home companion care for seniors, as a natural fit within the Evive family of brands offering services needed by people who choose to age in their own homes. “As we expand our service offerings, the potential to assist our clients comprehensively is tremendous.”

Providing dependable, high-quality service for families has been key to Parsons’ work ethic throughout his partnership in Brothers that just do Gutters and now in his new role as CEO of Evive Brands. “I look forward to working closely with the Evive leadership team and franchise partners to continue making a positive difference for our clients and their families, and the broader communities we serve.”

Previous ArticleNext Article
Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
Send this to a friend