Era Real Estate Unveils New Brand Identity

ERA Real Estate, a global real estate franchising leader, unveiled a new brand identity today at its 2014 International Business Conference in Los Angeles, California. The new look and feel is the culmination of a fiveyear strategic process that strengthened ERA Real Estate’s value proposition and drove growth for the brand.
The new ERA logo is the visual representation of a comprehensive brand revitalization. It retains many of the positive equities of the previous brand mark, while infusing a modern and contemporary element that is consistent
with the brand today. This bolder look provides a new take on the brand’s iconic roof symbol and clearly communicates the upward direction and positive momentum of the brand. Unique graphics will help distinguish the brand in the local marketplace and a custom font makes yard signs easier to read. Together, these elements provide a strong visual association with ERA Real Estate and convey a new level of approachability to
the brand.
ERA will activate its new look beginning in July 2014 with the launch of a national consumer and trade advertising campaign which will coincide with local roll-out at ERA brokerages across the country and
the world.
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