The Insulation Franchise Stands Out For its Growth Potential, In-Demand Service and B2B/B2C Model
In Eric Dietzenbach’s search for a scalable business, the iFOAM insulation franchise stood out for several reasons. As a real estate investor, he appreciated the model and recognized the growth potential. “iFOAM is just as much of a construction business as a home service business. This model allows us to seek out B2B relationships that lead to repeat business while also servicing consumers directly in the B2C market,” he says.
He was also impressed with the leadership team at parent company HorsePower Brands. “They have a great vision for the future of home services. They are adaptable and always look for efficiencies and ways to add value to their franchisees,” he says.
Dietzenbach opened his Eastern Iowa franchise in January 2023 and has had his share of challenges and rewards. “Starting off in a new industry was challenging and the learning curve was steep. It took a little bit of time to get the right people on the team,” he says.
For this business to be successful, you need to create enough opportunities to win.
A Focus on Sales
Dietzenbach was very hands-on with sales and installations in the beginning, but as his team grew, he was able to be more strategic and work more on the business. “Sales is the name of the game. For this business to be successful, you need to create enough opportunities to win. When you have enough work, it’s just a matter of fine-tuning the process to maximize efficiencies.”
Now with 12 employees and three installation trucks, he plans to scale the business even further by maximizing his current territory and purchasing more units throughout the Midwest. Dietzenbach’s roll-up-your sleeves approach has paid off. Not only has his business been growing, but he was recognized as iFOAM’s 2023 Franchisee of the Year. “It was an honor for the Eastern Iowa Team to be recognized for all their hard work.” He says the secret is grit and determination. “It’s been a wild ride, and I’m grateful for what I’ve learned and those who have helped support me through the process. I’m excited for what the future holds.”
Why iFOAM Franchise?
Having a service that’s always in demand is just one of the perks of owning an iFOAM insulation business. Being part of a growing industry and utilizing a franchise system to navigate the complexities of the service is a tremendous benefit. According to Straits Research, the global insulation market was worth $56.25 billion in 2021 and is expected to reach $98.64 billion by 2030.
Why is the insulation industry so strong? The benefits are undeniable. In addition to keeping homeowners warm and cozy, people invest in insulation to:
- Reduce energy costs.
- Increase a home’s resale value.
- Reduce noise.
- Control condensation.
- Improve overall comfort.
HorsePower Brands
iFOAM is part of the HorsePower Brands portfolio of complementary home services franchises. All HorsePower Brands franchises have in-demand services and simple business models. Other concepts in the HorsePower Brands portfolio include Mighty Dog Roofing, Gatsby Glass, Bumble Bee Blinds, Blingle!, Groovy Hues Painting, Stand Strong Fencing and Heroes Lawn Care.
For more information about the iFoam franchise, visit https://ifoam.com/franchising.
