Empower Brands Brings Canopy Lawn Care under Its Umbrella

Empower Brands Brings Canopy Lawn Care under Its Umbrella

Franchisor Has Added Four Brands to Its Portfolio This Year

Empower Brands, a franchisor of commercial and residential service brands, has entered a joint venture with Canopy Lawn Care. The lawn service brand is the fourth addition to Empower Brands’ portfolio this year.

In a news release, Empower Brands CEO Scott Zide said, “When we began conversations with Canopy a few months back, I knew they would be a great fit.” Empower Brands’ mission “is to leave people and properties better than they found them,” Zide added, and he said Canopy Lawn Care has “a service-first code of values” plus “an already great brand and proven business model that we can expand nationally via a franchise system.”

Canopy Lawn Care’s Services

Established in 2016, Canopy Lawn Care’s services range from weed control and fertilizing to lawn aeration and fungal protection. The news release said that Empower Brands will move Canopy Lawn Care into its incubation system, which in turn will amplify the resources enabling broad expansion of the lawn care franchise.

Canopy Lawn Care founder Hunt Davis stated that Empower and Canopy have a shared vision for growth. “Canopy Lawn Care has always been committed to delivering exceptional service and innovation in the lawn care industry,” Davis said. “By teaming up with Empower Brands, we can extend our reach and impact by providing aspiring franchisees with a proven business model, comprehensive training and support, and the tools they need to thrive.”

Both Empower Brands and North Carolina-based Canopy Lawn Care are seeking potential franchisees for the lawn care brand.

About Empower Brands

Empower Brands was founded in 2022 by combining Lynx Franchising and Outdoor Living Brands. In addition to Canopy, Empower Brands has brought Bumble Roofing, Koala Insulation and Wallaby Windows under its umbrella this year. Other brands in the portfolio are: JAN-PRO, Intelligent Office, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation and Superior Fence & Rail. Empower Brands is a portfolio company of MidOcean Partners, a private equity firm that specializes in investments in growth-focused franchise businesses. Empower Brands is based in the Richmond, Va., area.

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Mary Vinnedge is an award-winning journalist who has served as editor in chief, managing editor and senior editor at national and regional publications, including SUCCESS and Design NJ magazines. She also held reporting and editing roles at The Dallas Morning News and Charlotte Observer newspapers.

Before Mary began covering franchise news and trends as a staff writer for FranchiseWire and Franchise Consultant Magazine, she developed articles on topics ranging from lifestyle, education, health and science to home projects, horticulture, gardening, interior design and architecture. These articles included her reporting on academic news at her alma mater, Texas A&M University, when Mary worked in the marketing department of the Texas A&M Foundation. She continues to be a news junkie and subscribes to several publications.

Today Mary and her husband are empty nesters living on Galveston Island near Houston. The couple’s blended family – scattered around the United States – includes five children, four grandchildren and two very spoiled, very barky miniature schnauzer rescues.
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