Franchise leaders Dennis McKinley of Detroit Equities and Greg George of Rising Phoenix Group officially closed a deal to form Empire Franchise Group. In this agreement, they will acquire 100% of Franchise Genies to create one of the nation’s largest franchise development companies. Rising Phoenix will invest in current Detroit Equities brands and together they will develop corporately own brands and will also seek to strategically acquire performing brands that have under five units.
The deal will bring a total of 12 brands under their management umbrella. All are expected to close by the end of August.
Food & Beverage Franchises under Franchise Genies include: Roll On In Sushi Burritos & Bowls, Buzzed Bull Creamery, Mr. Bagel Meister, Barry’s Cheesesteaks, Burrito Shak, Thumbs Up Diner, and Peño Grill
“The Franchise Industry is constantly evolving,” says George. “With Dennis and I bringing our resources and experience together, the Franchise Genies brand will serve as a one stop shop and source for everything related to franchising.”
“The future brings opportunity, adds McKinley. “Today we are deciding to be a part of the future.”
Empire Franchise Group has a significant amount of experience in owning franchises, being the franchisor and taking multiple brands from one off to multi-million-dollar brands. They have been franchisors, franchisees, franchise representatives, venture capitalists and investors so they know what to look for in an emerging brand.
To learn more information, please visit the Franchise Genies website at www.franchisegenies.com