Lane Partnering With Cessna and Chip Ganassi Racing
Brand signage was featured on the No. 1 Cessna Chevrolet SS at Pocono Raceway
Edible Arrangements, the originator of the fresh fruit bouquet and global category leader, launched its first-time collaboration with Chip Ganassi Racing and Cessna at the Pocono 400 in Long Pond, PA. The company logo was featured on rear panel of the No. 1 Cessna Chevrolet SS driven by NASCAR All-Star champ Jamie McMurray. The company also acknowledged McMurray with an early Father’s Day gift – it’s first-ever “All-Star Dad” award. McMurray placed 10th overall in the race.
“Chip Ganassi Racing Teams and Cessna offered Edible Arrangements a very ‘sweet deal,’” according to Edible Arrangements Chief Marketing Officer Jeff Lobb. “The race was also a fitting way to kick off our Father’s Day celebration by presenting No. 1 driver, Jamie McMurray with our ‘All Star Dad’ award.” The company presented McMurray with its “All-Star Dad Celebration” arrangement ahead of the race.
McMurray is a model father of two, an accomplished athlete and a caring philanthropist who celebrates wins like the UAW-GM Quality 500, Daytona 500 and Brickyard 400 with his son Carter and daughter Hazel in victory lane and is devoted to his Jamie McMurray Foundation which provides support for autism research, education, and support for afflicted individuals and families.
“I’m a big fan of Edible Arrangements!” said McMurray, the No. 1 Cessna Chevrolet SS driver, “Having the brand on our car was a really exciting way for Cessna to leverage our partnership by enabling customers to be part of the team.”
For more information visit www.ediblearrangements.com