Lawn Care Franchise Offers Multiple Services, Including Pet Waste Removal, Mosquito Control and Snow Removal
The leaders of Heroes Lawn Care believe every community deserves a hero, a franchisee who will responsibly establish and care for lawns that businesses and homeowners can take pride in. And their pride will be based on more than its envy inspiring appearance. The brand’s eco-friendly approach to lawncare lets everyone involved — the HorsePower Brands/Heroes Lawn Care franchisor, its franchisees and their customers — know they’re being kind to the planet while beautifying landscapes.
A Lawn’s Best Ally
Fertilization Force and Irrigation Army are just the start of what Heroes Lawn Care does for its clients, who can take a set-it-and-forget-it approach once Heroes is at their service. Franchisees also handle removal of pet waste, mosquito control, snow and ice removal as well as lawn and landscape as optional market-specific services. All of these revenue streams mean year-round income for franchisees and year-round peace of mind for clients.
Heroes Lawn Care supplies franchisees with comprehensive and high-tech tools to manage their businesses along with the training that gives them confidence from day one. For instance, Heroes franchisees have the following at their disposal:
- ZeeServices, HorsePower Brands’ shared service model that looks to provide solutions to common business problems in areas such as vehicle acquisition, personnel recruitment, national accounts and more.
- Data-driven technology that puts day-today activities on autopilot, including a customized key performance indicator, or KPI, dashboard that delivers real-time insights.
- Ongoing education. Before they open, franchisees receive 60 days of Hero University training from interactive videos, virtual sessions and a weeklong in-person bootcamp to learn all the nuances of Heroes’ processes, culture and service offerings. After the grand opening, Heroes headquarters provides continuous support and guidance to ensure long term success.
- Collaborative in-house marketing and strategy team partnered with industry-leading agencies geared toward simplifying lead acquisition.
- A nationwide call center.
- Instant online quoting that allows customers to get estimates their way.
- Technology solutions to drive efficiency and conservation efforts with intelligent weather monitoring and smart irrigation.
What Franchisees Say
Franchisee Mike Nichols of Southeast Denver swears by the preparation from Heroes HQ in Omaha. “The onboarding process, and academy prepared us to open not only on time, but earlier than we expected,” Nichols says. Heroes covers it all, adding that “by the time of our official start date, we had booked multiple jobs across all lines of business!”

There’s an emotionally rewarding aspect to being with Heroes, too, says Zac Lowder, a franchisee in The Woodlands, Texas, near Houston. One of the Heroes cofounders is a veteran, Lowder points out, “and my franchise has continued that spirit by supporting charity organizations that help veterans, active-duty military and first responders, as well as an animal rescue to complement our pet-waste removal service. There’s also an eco-friendly angle in terms of preserving waterways by doing pet-waste removal, using less irrigation water, and using organic fertilizer where possible to minimize pollution.”
About Heroes Lawn Care

Established in 2015, Heroes Lawn Care notched its first franchised unit in 2022. Heroes now has more than 100 franchise units; they average four employees each. Franchisees benefit from recurring revenue and may keep their day jobs with the semi-absentee ownership model allowed by Heroes. The company is looking to add Heroes around the United States and has a franchise fee of $59,500. Heroes offers U.S. military veterans a 10% discount off their first territory.
Ideal Franchisee
Who is the right fit as a Heroes Lawn Care franchisee? Here are some prerequisites:
- A passion for people. It’s vital that the franchisee can understand and relate to their customers’ needs as well as manage their employees.
- A solid network with other business owners in the community.
- Management experience.
- An obsession for creating and maintaining beautiful lawns in an environmentally responsible way.
- A community spirit and desire to give back.
HorsePower Brands
Heroes Lawn Care is part of the HorsePower Brands portfolio of complementary home services franchises. All HorsePower Brands franchises have in-demand services and simple business models. Other concepts in the HorsePower Brands portfolio include Bumble Bee Blinds, iFOAM, Stand Strong Fencing, Blingle!, Groovy Hues Painting and Mighty Dog Roofing.
For more information about the Heroes Lawn Care franchise, visit https://heroeslawncare.com/franchising.

